Web Analytics Specialist

Are Google Analytics and other web analytics tools your happy space? Do you thrive on transforming raw data into actionable insights that map the buyer journey and inform strategic decisions? If so, this role is your opportunity to drive impact through data. 

As our Web Analytics Specialist you will help improve and maintain our web analytics; you’ll work on the technical setup, governance and optimisation, supporting our Marketing Ops Lead and working with our Web Development team to help build reports and dashboards. In collaboration with these teams, you will ensure consistency and accuracy in how we measure traffic and behaviour on our website. The overarching goal is to deliver data-driven insights that empower our marketing campaigns and website optimisation efforts. 

Join our newly established Marketing Delivery Centre based in Chennai, India. You’ll report to the Head of Marketing Delivery Centre (MDC) and be part of the Brand, Marketing and External relations team.   

Key responsibilities:  

• Support our global Marketing Ops Lead in systematizing and improving our web analytics and help ensure that we have the right technical setup of our analytics systems for accurate data. 

• Responsible for data collection and working with the Marketing Ops Lead to build and maintain dashboards and reports that provide actionable insights to Marketing Managers and the team responsible for strategic web development. 

• Guide and maintain governance policies for analytics tools, setup, and reporting to ensure data integrity and consistency. 

• Interface with marketing managers and other stakeholders to understand their data needs and ensure analytics solutions meet those needs.