Hospital Marketing Executive

A hospital marketing executive plans and executes marketing strategies to increase patient numbers and enhance the hospital's brand. They may also manage social media, write marketing copy, and conduct market research. Responsibilities

• Marketing strategy: Develop and implement marketing plans to meet organizational goals
• Content creation: Write and proofread marketing copy, and create videos and blog posts
• Social media: Manage social media channels and profiles
• Market research: Analyze market trends, brand awareness, and competitor activities
• Surveys: Conduct surveys to assess customer requirements
• Project management: Oversee marketing department projects, such as launches, PR events, and exhibits
• Reporting: Submit reports to management, such as weekly progress reports and monthly activity reports
• Liaison: Act as a liaison between the marketing department and upper leadership
• Community relations: Manage relationships with the media and the community

Skills and experience

• A bachelor's or master's degree in marketing, business, economics, or a related field
• Previous job experience working in advertising or on marketing campaigns
• Expertise in internet and social media strategy