Senior Marketing Specialist - Telecom (10-12 yrs)

Position Overview: We are seeking a highly skilled and experienced Senior Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a strong background in partner marketing, AI marketing, and brand marketing, with a proven track record of driving successful marketing campaigns and strategies.

Partner Marketing:

- Develop and manage strategic partnerships to enhance brand visibility and drive business growth.

- Collaborate with partners to create co-marketing campaigns and joint promotions.

- Monitor and analyze partner performance, providing insights and recommendations for improvement.

AI Marketing:

- Implement AI-driven marketing strategies to optimize customer engagement and conversion rates.

- Utilize AI tools and technologies to analyze market trends and consumer behavior.

- Develop personalized marketing campaigns based on AI insights.

Brand Marketing:

- Lead brand positioning and messaging efforts to ensure consistency across all marketing channels.

- Develop and execute brand marketing campaigns to increase brand awareness and loyalty.

- Conduct market research to identify opportunities for brand growth and differentiation.

EDUCATION QUALIFICATION: Bachelors degree in Marketing, Business, or a related field. A Masters degree is a plus.

WORK EXPERIENCE:

- 10+ years of experience in marketing, with a focus on partner marketing, AI marketing, and brand marketing.

SKILLS (Technical aspects) DC knowledge (more technical aspects to be added):

Soft Skills:

1] Strong analytical skills and experience with AI tools and technologies.

2] Excellent communication and interpersonal skills.

3] Proven ability to manage multiple projects and meet deadlines.

4] Creative thinker with a strategic mindset.