Marketing Head

Job Description (JD) for Marketing Head Building Company

Position: Marketing Head
Location: Chennai
Industry: Real Estate (Building & Apartments)
Salary: ₹90,000 - ₹1,00,000 per month
Reports to: CEO / Senior Management Team
Department: Marketing

Job Overview:

We are seeking a dynamic, experienced, and result-driven Marketing Head to lead the marketing department for our real estate company, specializing in promoting apartments in the budget range of ₹90 lakhs to ₹1.5 crore in Chennai. The ideal candidate will have a comprehensive understanding of both digital and physical marketing strategies, with a proven track record in leading marketing teams, developing innovative marketing campaigns, and driving brand growth. You will be responsible for establishing a strong marketing presence, crafting strategic initiatives, and ensuring a successful customer acquisition strategy to meet sales goals.

Key Responsibilities:

1. Develop and Implement Marketing Strategy:
• Formulate a comprehensive marketing strategy to promote apartments within the target budget of ₹90 lakhs to ₹1 crore in the Chennai region.
• Oversee both digital and traditional marketing channels to maximize lead generation and brand presence.
• Identify and leverage key trends, market demands, and competitor activity to enhance marketing performance.
2. Team Leadership and Development:
• Build, manage, and mentor a high-performing marketing team.
• Ensure effective collaboration between the marketing team and other departments like sales, customer service, and design.
• Set clear objectives, track performance, and develop training and growth opportunities for the marketing team.
3. Digital Marketing Management:
• Drive digital marketing efforts across social media platforms, paid advertising (Google Ads, Facebook Ads, etc.), SEO, email marketing, content marketing, and online reputation management.
• Analyze digital marketing campaigns' performance and optimize for better ROI and lead conversion.
• Ensure consistent branding and messaging across all digital touchpoints.
4. Traditional Marketing & Offline Strategy:
• Oversee traditional marketing channels like print media, TV, radio, and outdoor advertising.
• Develop and execute event marketing, site visits, and other on-ground promotional activities.
• Coordinate with media partners and agencies to ensure consistent messaging and high-quality creative output.
5. Market Research & Analysis:
• Conduct in-depth market research to understand consumer needs, competitor activities, and industry trends.
• Use data-driven insights to inform marketing decisions, improve targeting, and refine strategies.
6. Brand Management:
• Ensure the company's brand and reputation are strengthened and consistently communicated.
• Develop and implement strategies to enhance brand equity and market presence.
7. Budget Management:
• Prepare and manage the marketing budget, ensuring resources are allocated effectively to achieve the highest return on investment.
• Regularly track spending and adjust strategies based on results and market dynamics.
8. Collaboration and Reporting:
• Collaborate with senior leadership to align marketing initiatives with the company's overall business objectives.
• Provide regular reports on marketing performance, KPIs, and key metrics to senior management.
9. Sales Enablement:
• Work closely with the sales team to generate high-quality leads, improve conversion rates, and increase sales opportunities.
• Develop marketing materials, presentations, and other assets to support sales efforts.

Required Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 8+ years of experience in marketing, with a focus on real estate, property development, or similar industries.
• Proven leadership experience in managing a marketing team, setting up processes, and driving successful marketing strategies.
• Strong understanding of digital marketing channels (SEO, SEM, Social Media, Content, Analytics).
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with both internal teams and external partners.
• Strong analytical skills and a data-driven approach to decision-making.
• Experience in budget management and ROI analysis.
• In-depth knowledge of the Chennai real estate market is a significant advantage.

Job Responsibilities (JR) for Marketing Head – Building Company

Position: Marketing Head
Reports to: CEO / Senior Management Team

Key Responsibilities:

1. Strategic Planning and Execution:
• Develop, implement, and oversee a comprehensive marketing strategy for the company’s real estate projects in Chennai.
• Create a cohesive marketing plan that includes both digital and traditional channels to maximize brand visibility and lead generation.
2. Team Leadership and Development:
• Build, manage, and develop a marketing team capable of executing diverse strategies and campaigns.
• Provide mentorship, performance feedback, and career development opportunities to team members.
3. Digital Marketing:
• Drive digital marketing strategies across search engines, social media platforms, and other online channels.
• Optimize online campaigns based on performance metrics and ROI analysis.
4. Traditional Marketing:
• Develop offline marketing strategies, including print media, outdoor advertisements, and event marketing.
• Coordinate with agencies and media partners to execute traditional marketing campaigns effectively.
5. Brand Positioning and Market Research:
• Oversee the positioning and messaging of the company’s brand in the Chennai real estate market.
• Conduct market research and competitor analysis to stay ahead of industry trends.
6. Sales and Marketing Collaboration:
• Collaborate with the sales team to align marketing strategies with sales goals and improve conversion rates.
• Create sales enablement materials such as brochures, presentations, and digital content.
7. Budget Management:
• Manage and allocate the marketing budget effectively, ensuring optimal return on investment.
• Regularly track spending and adjust campaigns accordingly to meet business goals.
8. Reporting and Analytics:
• Prepare detailed marketing reports for senior management to track the success of campaigns and initiatives.
• Use data insights to refine marketing strategies and improve overall performance.