Reporting to and supported by the Head of Performance Media, the Paid Performance Media Manager is responsible for management of digital accounts, ensuring diversification across the media channel mix with a focus on biddable/programmatic channels (Social/SEM/Display. The Media Manager is responsible for focussing on campaign-specific results and driving the Media Department s commercial performance through client success.
Duties Responsibilities
Hands on experience of managing performance marketing campaigns.
You re a team player, willing to share knowledge and discuss approaches and tactics but also able to work independently.
Ensure all campaigns have consistent set up, best practice is followed (eg: for FB, Bing, Google etc), approach is aligned to objectives and delivery is best in class.
Knowledge of Google AdWords, Facebook / LinkedIn key capabilities and an understanding of media buying on these platforms.
Measure: Campaigns are profitable, performance is agreed to KPIs.
Ability to explain Programmatic Media and its use and execution to purchase media space.
Skills and expectations
Relevant recent experience with proven understanding of the digital space.
Demonstratable ability in cross-channel platforms (Adwords, Facebook Business Manager, LinkedIn for Business and DSP s).
Ability to ascertain the difference between an insight and a data point.
Adequate ability to analyse data and results to optimise and improve campaign performance
Motivated to collaborate humbly, as part of a multidisciplinary, international team
A self-fueled restlessness to improve based on feedback, learn new techniques from the market, and adopt and roll out new ideas
Budget Management
An interest and willingness to try new platforms, learn and execute campaigns on new platforms.
Ability to demonstrate thought-leading and confidence in tackling issues with gusto.
Additional Considerations
Must be willing and able to work during UK business hours - 9:30 AM to 5:30 PM GMT, which corresponds to 3:00 PM to 11:00 PM IST.
Company Values: At Radancy, we are dedicated to the core values that guide our work and culture:
Innovative Spirit Innovation leads the way. We have a rich history of developing and delivering what s new and next while valuing every voice on our team. Together, we re shaping the future and leading the industry forward.
Rewarding Impact Work that matters. We strengthen organizations with transformative software that connects people around the world to meaningful careers. This work makes a difference in people s lives and inspires our team to advance technology with purpose.
Performance Driven Success drives results. We use data and insights to inform strategy and maximize performance for our customers, all backed by our global teams committed to exceeding expectations with unmatched expertise and support.
Supportive Teams Collaboration is our backbone. We foster an environment that inspires our team members to deliver industry-defining technology. We empower our teams to learn from each other, grow their skills and create positive change in their work and communities