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Performance Media Manager
Haleon
posted 7d ago
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Flexible timing
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Job Description
Hello. We re Haleon. A new world-leading consumer health company. Shaped by all who join us.
Together, we re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What s
more, we re achieving it in a company that we re in control of. In an environment that we re co-creating. And a culture that s uniquely ours. Care to join us. It isn t a question. With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined
with our passion, knowledge and expertise, we re uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It s an opportunity to be part of something special. With category leading brands such as Sensodyne, Voltaren and Centrum, built
on trusted science and human understanding, and combined with our passion, knowledge and expertise, we re uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It s an opportunity to be part of something special.
Together, we re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What s
more, we re achieving it in a company that we re in control of. In an environment that we re co-creating. And a culture that s uniquely ours. Care to join us. It isn t a question. With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined
with our passion, knowledge and expertise, we re uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It s an opportunity to be part of something special. With category leading brands such as Sensodyne, Voltaren and Centrum, built
on trusted science and human understanding, and combined with our passion, knowledge and expertise, we re uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It s an opportunity to be part of something special.
The Role:
We are looking for a talented Performance Media Manager to join our media team at Haleon, a leading Healthcare company in India. This role will focus on optimizing and analyzing digital marketing campaigns across multiple channels (search, social, display, programmatic, etc.), driving performance-based results, and providing actionable insights to enhance ROI. The ideal candidate will be highly analytical, data- driven, and passionate about leveraging digital marketing strategies to support business growth.
Key Responsibilities:
- Digital Campaign Performance management: Oversee and analyze performance of digital marketing campaigns across multiple channels including Google Ads, Facebook, Instagram, YouTube, programmatic platforms, affiliate marketing, and email campaigns.
- Data Integration Optimization: Integrate data from different digital touchpoints, platforms, and CRM systems. Continuously optimize campaigns based on performance metrics to improve cost efficiency and effectiveness.
- Audience Segmentation Targeting: Leverage customer data, including demographic, psychographic, and behavioral insights, to develop audience segments. Use data-driven insights to enhance targeting, personalization, and campaign relevance across digital channels.
- Real time Campaign Optimization: Implement and manage attribution models to determine the contribution of various digital touchpoints to conversions. Analyze and report on the effectiveness of each touchpoint within the customer journey, ensuring optimal budget allocation
- Optimizing Paid Search: Experience analyzing the performance of PPC campaigns using tools like Google Ads or Bing Ads. Tracking organic vs. paid search traffic, keyword rankings, and content performance
- Digital Tools Platform Management: Stay updated on the latest digital marketing tools, platforms, and trends. Manage and leverage digital marketing technologies (e.g., Google Analytics, Adobe Analytics, SEMrush, Google Tag Manager, Facebook Ads Manager, etc.) to track, measure, and optimize campaign performance.
- Reporting Dashboards: Develop and present detailed performance reports and dashboards to senior management, showcasing campaign results, insights, and ROI. Ensure data is presented clearly and aligns with business objectives, providing actionable insights
- Internal Use Cross-functional Collaboration: Work closely with the brand, content, product, and sales teams to align digital marketing efforts with broader marketing strategies. Collaborate with external media agencies and partners to ensure media buys are optimized for performance
- Required Qualifications:
- - MBA degree from a reputed institution. Advanced degree or additional certifications in Digital
- Marketing, Data Analytics, or Performance Marketing is a plus.
- - 8-10 years of hands-on experience in digital performance marketing, analytics, or growth
- marketing, preferably in Quick commerce, Startup, direct-to-consumer (D2C) models is a plus.
- Skills Competencies:
- Proficiency in digital marketing platforms (DV360, Adwords, Facebook, Trade Desk, Amazon)
- Deep Understanding of Programmatic/ Social/ Search/ D-comm and 1P/2P data sources
- Deep Knowledge of SEO, SEM, and search advertising strategies
- Strong knowledge of performance marketing metrics such as CPA, ROAS, CPL, CVR, and CLV
- Expertise in web analytics tools (Google Analytics, Adobe Analytics, or similar tools)
- Experience with marketing automation tools and CRM platforms
- Familiarity with A/B testing, multivariate testing, and landing page optimization
- Ability to analyze large data sets and translate insights into actionable recommendations
- Advanced Excel skills for reporting, data manipulation, and analysis
- Strong understanding of consumer behavior, digital touchpoints, and customer journey analysis
- Strong project management and organizational skills, with the ability to manage multiple
- campaigns simultaneously
- Personal Attributes:
- Strong analytical mindset and problem-solving abilities
- Ability to adapt to a fast-paced and ever-changing digital landscape
- Excellent communication skills, both written and verbal, with the ability to present data and
- insights clearly
- Detail-oriented, with a focus on accuracy and efficiency
- Highly motivated, self-driven, and capable of working independently
- Diversity, Equity and InclusionAt Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.
Employment Type: Full Time, Permanent
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Flexible timing
Monday to Saturday
Within city
Day Shift
Haleon Benefits
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Employee Assistance Program Personal Development and Training Employee Friendly Policies Health Insurance Maternity and Paternity Leave
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