Senior Marketing Research Analyst

Mandatory Skills: SPSS Tool (Any)

Role and Responsibilities:

1. Lead Market Research Projects: Oversee and manage market research projects, ensuring they align with company goals and objectives.

2. Analyze Market Data: Collect and analyze data on consumer preferences, market trends, and competitor activities to identify opportunities and threats.

3. Develop Research Strategies: Design and implement research methodologies, including surveys, focus groups, and data analysis techniques.

4. Prepare Reports and Presentations: Create detailed reports and presentations to communicate findings and recommendations to senior management and stakeholders.

5. Mentor Junior Analysts: Provide guidance and support to junior market research analysts, helping them develop their skills and advance in their careers.

6. Collaborate with Other Departments: Work closely with marketing, sales, and product development teams to ensure research insights are integrated into business strategies.

7. Monitor Industry Trends: Stay updated on industry trends and developments to provide timely and relevant insights to the company.

8. Build Pipeline of Target Accounts: Identify and develop a pipeline of potential target accounts to support business growth and strategic initiatives.

9. Client Interaction: Engage with clients to understand their needs and provide tailored research solutions.

10. Optimize Marketing Operations: Use research findings to optimize marketing strategies and improve overall marketing effectiveness.