Senior Market Research Analyst Interview Questions and Answers

Market dynamics can be quantified by analyzing KPIs and using forecasting techniques to estimate market sizing.

• Identify relevant KPIs such as market share, customer acquisition cost, and customer lifetime value.

• Analyze trends in the market such as growth rate, seasonality, and competitive landscape.

• Use forecasting techniques such as regression analysis and time series analysis to estimate market sizing.

• Consider external factors such as economic indicators and regulatory chang...read more

The latest industry trends include AI and automation, personalized marketing, and sustainability.

• AI and automation are being increasingly adopted in market research to improve efficiency and accuracy.

• Personalized marketing is becoming more important as consumers expect tailored experiences.

• Sustainability is a growing concern for consumers and companies are responding with eco-friendly products and practices.