Quikr - Marketing Specialist (5-7 yrs)

Role:-Marketing Specialist.

Experience:-Years of Experience: 5+ years in running campaigns, content writing and social media optimization.

Location : Pune, India.

Education: Bachelor's Degree.

Notice period : Immediate Joiners/20 days.

Work Timings: USA East Coast Time (IST 5.30 PM to 2.30 AM).

Job Description:

Required Education and Experience/Skills:

- Master's degree in Marketing, Communications, or a related field from Top Tier B School.

- Strong knowledge of marketing principles, strategies, and techniques.

- Proficient in using marketing software, CRM platforms, and social media management tools.

- Excellent verbal and written communication skills.

- Exceptional organizational and multitasking abilities.

Desired Characteristics:

- Attention to detail and the ability to analyze data.

- Creative thinker with a demonstrable ability to generate innovative ideas.

- Strong team player with the ability to collaborate effectively with cross-functional teams.

What we have to offer:

- Competitive salary and benefits package.

- Ample opportunities for growth and self-development.

- Opportunities for professional development and advancement.

- Collaborative and inclusive work environment with international exposure.

Duties and Responsibilities:

- Assist in implementing marketing campaigns, encompassing both digital and traditional advertising, email marketing, and social media.

- Manage and coordinate various marketing activities, ensuring effective communication for asset deliveries.

- Blog and newsletter writing leveraging internal resources.

- Oversee social media platforms, which includes content planning, scheduling, and engagement.

- Gather and evaluate marketing data to measure campaign effectiveness, providing recommendations for enhancement.

- Aid in event planning and execution, working closely with vendors, managing logistics, and ensuring attendees have a memorable experience.

- Support market research and competitor analysis to pinpoint trends and business opportunities.

- Oversee marketing materials and inventory, making certain of their proper organization and storage.

- Work in tandem with internal departments and external partners to guarantee uniform messaging and branding across all marketing campaigns.

- Stay informed of industry trends and best practices to continuously enhance marketing strategies.

Key Results:

Operational Efficiency:

- Reduce the average time from campaign concept to launch by 15% quarterly.

Content Optimization:.

- Increase the average engagement rate on blogs and newsletters by 7% quarterly without increasing marketing spend.

Content Operations:

- Maintain a content calendar and ensure 95% or more of the scheduled content is posted on time.

- Increase the response time to customer inquiries and comments on social media platforms by 20%.

Content Management System (CMS) Efficiency:

- Ensure that 98% of all created content (blogs, graphics, videos, etc.

- Monitor content usage and aim to increase internal access and utilization by 15% quarterly, indicating that teams are effectively leveraging available content assets.