We are seeking a highly skilled Digital Creative Strategist to conceptualize and drive digital and creative strategies for an extensive portfolio of clients. This role requires a dynamic individual with strong copywriting, scriptwriting abilities, and the capacity to work with cross-functional teams to execute campaigns across multiple digital platforms.
Job Description :
Key Responsibilities:
Conceptualize and Develop Campaign Strategies:
Lead the creation of innovative digital strategies tailored to client objectives, ensuring alignment with brand vision and messaging.
Collaborate with digital strategists and media planners to ideate and execute creative solutions for complex campaigns.
Ensure seamless integration of creative ideas with media platforms such as Meta (Facebook, Instagram), Spotify, Tinder , and others.
Copywriting and Scriptwriting:
Write compelling and engaging copy for a variety of formats including digital ads, video scripts, and social media.
Develop narratives and concepts that resonate with diverse audiences across digital touchpoints.
Craft scripts that drive engagement and meet campaign goals for clients.
End-to-End Campaign Management:
Oversee the end-to-end execution of digital and creative campaigns, from ideation to launch, across multiple platforms.
Coordinate with creative teams, account managers, and external vendors to ensure timely delivery and high-quality outcomes.
Optimize campaign strategies based on performance analytics and client feedback.
Innovations and Integrations:
Identify new opportunities for platform integrations and media innovations that can elevate the effectiveness of client campaigns.
Work closely with platform partners like Spotify, Tinder , and Meta to explore innovative ad formats and digital strategies.
Lead the creation of bespoke solutions for brand challenges using data-driven insights and creative approaches.
Qualifications and Skills:
Proven experience in digital strategy and creative campaign development , ideally within advertising, marketing, or a digital agency.
Exceptional copywriting and scriptwriting skills, with a portfolio demonstrating work across multiple media.
Strong knowledge of digital advertising platforms including Meta, Spotify, Tinder , and other leading digital channels.
Excellent project management skills with the ability to lead multiple projects simultaneously.
Ability to collaborate with cross-functional teams including digital strategists, media planners, and content creators.
A strong understanding of current digital trends and consumer behaviour across digital media platforms.
Creative problem solver with a passion for innovation and storytelling.
Preferred Experience:
Experience working with major brands such or high-profile clients.
Familiarity with integrated digital campaigns across multiple platforms.
Experience in managing media innovations, platform partnerships, and content integrations.
Education:
Bachelor s or master s degree in marketing, Advertising, Communications, or a related field.