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33 Prose on Pixels Jobs

Senior Media Planner

4-9 years

Gurgaon / Gurugram

1 vacancy

Senior Media Planner

Prose on Pixels

posted 1mon ago

Job Description

Summary :
The Channel Expertise Manager is responsible for building the Media Experience (Mx) for a portfolio of clients on a specific channel. S/He is the keeper of the Mx (Media Experience) plan structure, negotiation and delivery.
Job Description :
Mission & Responsibilities
  • Building logical plan for given brand objectives with basic hygiene which includes selection of Genre & Channels based on Reach, Share, Affinity, Clutter & Stickiness
  • Scheduling the plan as per different parameters in order to achieve greater visibility
  • Campaign tracking, measurement, evaluation and reporting on ongoing client activities
  • Formulation of television reports on monthly basis
  • Mapping of Competitors activity and Category study
  • Assisting in releasing the campaign, making spot monitoring report and based on the spot drops coordinating with the channels in order to prevent GRPs drop
  • Presenting the Pre & Post Campaign Analysis in the form of a Deck
  • Work on new business development/ Pitch process
  • Evaluating the Plan on BARC and carrying out day to day data crunching for the clients
  • Knowledge of BARC, MPA & TGI Softwares is must.
Previous experience & Industry background
  • 4+ years in media planning
  • Media Agency, Trading desk

Qualifications & Languages
  • Master s degree in Business, Marketing, Advertising
  • Languages: English (Advanced)

Soft skills & Competencies
  • Understanding the business
  • Taking initiative
  • Focusing on performance
  • Building collaborative relationships
  • Media planning and media buying
  • Mx champion (Connection, Context, Content)
  • Strong negotiation skills
  • Programmatic
  • Data processing & management
  • Marketing strategy

Technical skills
  • Tools ( i.e. BARC/ YUMIIRM/MAP)
  • Operational performance management tools (Pilot, IOMT)
  • Advertising technologies ( i.e. ad servers, ad platforms )

Employment Type: Full Time, Permanent

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Prose on Pixels Benefits

Free Transport
Child care
Gymnasium
Cafeteria
Work From Home
Free Food +6 more
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