Social Media Manager

As a Senior Social Media Manager, you will be handling the planning, creation and delivery of premium, social-first content across Twitter, Facebook, Instagram, & LinkedIn. This will entail working closely with our various marketing / communications teams to help them articulate their needs, shape social briefs, understand social best practice and deliver their KPI s. Content ideation and creation are the heart of this role - and you will be expected to create social post copy, as well as brief and manage creative inputs (design, photography and video) to a consistently high standard that raises the bar in the higher / further academic industry and beyond. Strong working relationships are vital to success in this position.

Responsibilities

• Develop social media strategy and make plans.
• Create original content for social media platforms, email marketing, website and platforms.
• Posting stories, posts on social media.
• Deploy 360 social marketing campaigns including Facebook, Twitter, and Instagram etc.
• Leveraging both branding and performance campaign to balance awareness and online sales
• conversion objective
• Design creative for organic &a MP; paid promotion of high quality.
• Manage and build relationships with influencers
• Responding to any mentions over social media platforms like Facebook, Twitter, Pinterest,
• Instagram and engage with the social media users
• Keep Up to Date with all Social Media Trends
• Create &a MP; Analyze Social Media Performance Report
• Producing a consistent brand message across all the social media channels.
• Regular monitoring the competitor social media platforms and creating analysis report.
• Working with other departments to develop social media timelines that coincide with theversion upgrades, ad campaigns, and other brand messages.
• Knowledge of Facebook Postings, Promotions, Business manager accounts, Ad creations, performance analysis, competitor analysis and Facebook mentions.
• Apart from postings and promotions, you should have knowledge of analytics to gauge the mood of the audience.
• You are all for team game, since you will have to coordinate with various teams (graphic designers, video editors, content writers etc.).

Required Skills

• Extensive experience in social media promotion.
• Excellent skills in data processing and analysis, expert in Excel and data presentation.
• Result-oriented attitude.
• Experience in Academic Industry Preferred.
• Should be able to understand what contents works for account being managed ad based on that should come up with creative ideas of campaigning.
• Should have ability of effective content calendar management.
• To study and analyze daily media (social news) and generate relevant content.
• To study past and current media trends and analyze their impact