Senior Executive - SEO

Job Summary: The Senior SEO Executive is a strategic role focused on driving organic traffic growth, improving search engine rankings, and optimizing the website's content for improved visibility on search engines. Candidate is innovative, possesses strong content marketing skills, strong understanding of SEO best practices, keyword research, content optimization, and has a foundational understanding of AI's role in SEO.

Responsibilities:

• Play a pivotal role in achieving content publishing goals as defined for each month, ensuring quality and consistency.
• Conduct comprehensive content gap analyses to identify areas of opportunity and improvement in our existing content library.
• Deliver new keyword clusters, keywords and topic clusters for new content generation and old content revamp.
• Collaborate with the content team to create comprehensive SEO briefs for new articles, provide clear guidelines on keyword targeting, content structure, and optimization strategies.
• Identify and prioritize existing website content that can be enhanced for better search visibility.
• Conduct regular competitor analysis to identify gaps and opportunities for improving our website's performance.
• Assist in the creation of SEO-focused reports and presentations for internal and external stakeholders.
• Stay updated with Google's latest updates and digital trends.
• Enhance our brand's presence on third-party platforms.
• Conduct and leverage competitor analysis for strategic decisions.
• Oversee technical SEO and domain health.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 2 years of experience in content marketing & planning roles.
• Exposure to AI-driven tactics or strategies.
• Strong analytical, strategic thinking, and problem-solving skills.
• Excellent communication and collaboration skills.