Senior Marketing Manager

Key Responsibilities:

Strategic Planning & Execution:

• Develop and implement comprehensive marketing plans aligned with company goals.
  
• Identify target markets and customer segments to enhance brand positioning.
  
• Plan and execute marketing campaigns across multiple channels (digital, social media, print, events, etc.).
  
• Manage budgets and allocate resources efficiently for maximum ROI.
  

Branding & Communications:

• Strengthen brand identity through creative campaigns and messaging.
  
• Oversee content creation for blogs, social media, email marketing, and website.
  
• Manage PR activities, press releases, and media outreach.
  
• Ensure consistency in brand voice and messaging across all platforms.
  

Digital Marketing & Lead Generation:

• Develop and manage SEO/SEM, PPC, and social media advertising campaigns.
  
• Analyze website traffic, conversion rates, and other KPIs using tools like Google Analytics.
  
• Optimize marketing automation tools and CRM to enhance customer engagement.
  
• Oversee email marketing strategies to nurture leads and increase customer retention.
  

Market Research & Competitor Analysis:

• Conduct market research to identify trends, customer needs, and competitor strategies.
  
• Gather insights through surveys, focus groups, and data analytics.
  
• Adjust marketing strategies based on data-driven insights.
  

Event & Partnership Marketing:

• Organize and manage corporate events, trade shows, and sponsorships.
  
• Build strategic partnerships with influencers, industry leaders, and affiliates.
  
• Collaborate with sales and product teams to develop co-marketing initiatives.
  

Team Leadership & Cross-functional Collaboration:

• Lead and mentor the marketing team, ensuring effective execution of campaigns.
  
• Work closely with sales, product, and design teams to align marketing efforts.
  
• Foster a data-driven and creative culture within the marketing department.
  

Key Qualifications & Skills:

• Bachelor’s/Master’s degree in Marketing, Business Administration, or a related field.
  
• [X]+ years of experience in marketing, preferably in [industry-specific experience].
  
• Strong knowledge of digital marketing tools (Google Ads, Facebook Ads, HubSpot, etc.).
  
• Proficiency in SEO, SEM, PPC, and content marketing.
  
• Excellent written and verbal communication skills.
  
• Ability to analyze data and make data-driven decisions.
  
• Experience in marketing automation and CRM software.
  
• Strong leadership and team management skills.