Social Media Marketing

Skills:.

Content Creation, Audience Engagement, Analytics, Copywriting, Paid Advertising, Social Media Management, SEO, Graphic Design,

About The
Role :

:Social Media Manager Executive

We are seeking a talented and driven Social Media Manager Executive to join our team

we require someone with a deep understanding of leveraging social media platforms to organically generate traffic, engage audiences, and drive conversions for our business

The ideal candidate should have experience in creating and executing result-driven social media strategies that align with our company's goals and vision.

Key Responsibilities



Social Media Strategy & Execution:

Develop and implement effective social media strategies tailored to the website development industry to boost brand awareness and organic traffic.

Research and analyze current trends, competitor activities, and audience preferences to create targeted campaigns.

Manage, plan, and publish engaging and visually appealing content across all relevant platforms (Facebook, Instagram, LinkedIn, Twitter, Pinterest, etc.).

Content Creation & Management

Create high-quality, platform-specific content, including graphics, videos, captions, and hashtags, that resonates with the target audience.

Collaborate with the design and content team to ensure the visuals and messaging align with our services (e.g., website development, SEO, mobile app development).

Schedule and maintain a content calendar for consistent posting and campaign execution.

Traffic Generation

Use innovative organic techniques like engaging storytelling, carousel posts, and interactive content (polls, quizzes, Q&A sessions) to drive traffic to the company website.

Optimize social media bios, CTAs, and posts to convert followers into website visitors and potential leads.

Track and analyze metrics such as engagement, reach, click-through rates, and website traffic driven from social platforms.

Community Engagement

Actively monitor and engage with comments, direct messages, and discussions to foster a strong connection with followers.

Build and nurture relationships with industry influencers and thought leaders to enhance our brand's credibility.

Respond promptly to inquiries and escalate any issues or feedback to relevant teams.

Analytics & Reporting

Analyze performance data using tools like Google Analytics, Facebook Insights, and LinkedIn Analytics to track the success of social media campaigns.

Prepare weekly and monthly performance reports with actionable insights for improvement.

Suggest and implement data-driven strategies to optimize future campaigns.

Collaboration & Coordination:

Work closely with the marketing and development teams to align social media efforts with broader marketing objectives.

Promote services like website development, SEO, mobile app development, and hosting solutions through social media campaigns.

Coordinate with the SEO team to align content with keyword strategies for enhanced visibility.

Staying Updated

Stay up-to-date with the latest trends, tools, algorithms, and best practices in social media marketing.

Experiment with new formats and features (e.g., Instagram Reels, LinkedIn articles) to maximize engagement and reach.

Requirements

Experience:2-4 years of experience as a Social Media Manager or similar role, preferably in the IT, digital marketing, or website development industry.

Education:Bachelor's degree in Marketing, Communications, or a related field.

Skills:.

Proven ability to grow social media channels organically and generate website traffic.

Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).

Strong understanding of algorithms, trends, and platform-specific strategies.

Excellent copywriting and editing skills to craft engaging captions and posts.

Knowledge of basic SEO principles and how they integrate with social media.

Analytical mindset to interpret data and make informed decisions.

Creative and proactive problem-solving skills.

Preferred Skills:.

Familiarity with graphic design tools like Canva, Photoshop, or Illustrator.

Basic video editing skills for creating short-form content like Reels or TikToks.

Experience with paid ad campaigns is a plus, though this role primarily focuses on organic growth.

What We Offer

Competitive salary and incentives based on performance.

Opportunity to work in a dynamic and collaborative environment within the IT industry.

Exposure to a diverse range of projects in website development and digital marketing.

Career growth opportunities with access to the latest tools and training.

To Apply

If you are passionate about social media and have a proven ability to drive organic traffic, wed love to hear from you! Please send your resume, portfolio (if applicable), and a cover letter detailing your experience and strategies to hr@promanageitsolution.com