Product Marketing Manager-PMM

Job Description -Product Marketing Manager- Online Payments

We at Pine Labs are looking for those who share our core belief - Every Day is Game day. We bring our best selves to work each day to realize our mission of enriching the world through the power of digital commerce and financial services.

Role Purpose

We are looking for an experienced and strategic Product Marketing Manager to drive Plural's social media presence, analytics, and adoption metrics. The ideal candidate will have a strong background in social media management, marketing analytics, and product performance insights, bringing creativity, analytical thinking, and a customer-first approach to our team. This role requires a deep understanding of our target audience and a passion for data-driven marketing.

Responsibilities We Entrust You With

• Own and manage Plurals social media presence, including platforms like Quora, Twitter, LinkedIn, and the company blog. Develop and execute content strategies that drive engagement, visibility, and thought leadership.
• Once the product feature is live, plan GTM and tracking for marketing campaigns, setting up tracking parameters, and monitoring performance across various channels.
• Track, analyze, and report on feature performance and adoption metrics to evaluate customer engagement and overall product success. Collaborate with Product and Engineering teams to optimize features and improve user experience.
• Develop compelling content, such as case studies, feature spotlights, and customer success stories, to showcase the value of Plurals offerings.
• Leverage analytics and user feedback to understand audience behaviour, emerging trends, and pain points, using this information to shape marketing strategies and product positioning.
• Work closely with Product, Customer Success, and Sales teams to ensure a cohesive approach to feature launches, campaigns, and customer communication.

What Matters In This Role

• Proven experience in product marketing or social media management, with a track record of managing campaigns across LinkedIn, Twitter, and Quora.
• Strong expertise in Analytics for tracking and optimizing campaign performance.
• Analytical mindset with a focus on metrics and KPIs, including user adoption and feature performance.
• Excellent communication skills, with the ability to create compelling content for various audiences.

Years Of Experience

• 2+ Years of experience into Product Marketing Manager

What We Value In Our People

You take the shot: You Decide Fast and You Deliver Right

You are the CEO of what you do: you show ownership and make things happen

You own tomorrow: by building solutions for the merchants and doing the right thing

You sign your work like an artist: You seek to learn and take pride in the work you do