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(1)42 Product Marketing Jobs in Kolkata
Manager - Product Marketing
8-9 years
Kolkata, Mumbai, New Delhi + 4 more
1 vacancy
Manager - Product Marketing
Aurigo
posted 3d ago
Job Role Insights
Key skills for the job
Job Description
- Product Messaging & Positioning: Develop and refine clear, compelling messaging that differentiates Aurigo s solutions in the market.
- Go-to-Market Strategy: Lead product marketing efforts for new launches, including value proposition development, sales enablement materials, and campaign execution.
- Sales Enablement: Collaborate with sales teams to create pitch decks, battle cards, product brochures, and training content to drive revenue growth.
- Competitive & Market Research: Analyze industry trends, customer needs, and competitor strategies to refine positioning and GTM execution.
- Thought Leadership: Create blog posts, whitepapers, webinars, social media content, and presentations to establish Aurigo as an industry leader.
- Product-Led & Sales-Led Growth: Develop campaigns that drive both inbound and outbound demand, supporting marketing and business development teams.
- Pricing & Packaging: Evaluate and refine product pricing models based on market research and customer feedback.
- Cross-Functional Collaboration: Work closely with product management, sales, and customer success teams to ensure product adoption and growth.
- 8+ years of experience in product marketing for B2B SaaS or enterprise software.
- Proven experience in leading GTM strategies for SaaS products, including product launches and market expansions.
- Strong background in sales enablement and customer engagement strategies.
- Experience conducting market research, competitive analysis, and positioning exercises.
- Track record of successfully collaborating with product management, sales, and marketing teams.
- Understanding of the United States public sector, construction, or capital program management industry is a plus.
- Strong storytelling and communication skills to craft compelling narratives.
- Ability to influence stakeholders across marketing, product, and sales teams.
- Creative problem-solving skills with a strategic mindset.
- Collaboration and teamwork in a cross-functional, fast-paced environment.
- High level of attention to detail and ability to manage multiple projects simultaneously.
- Adaptability to work in a high-growth, evolving market.
Employment Type: Full Time, Permanent
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