Narayana Health - Product Manager (2-4 yrs)

About Narayana Health:

Narayana Health is headquartered in Bengaluru, India, and operates a network of hospitals in India and Overseas. Our mission is to deliver high-quality, affordable healthcare services to the broader population. Narayana Health Group is India's leading healthcare provider and one of the largest hospital groups in the country with a network of 21 hospitals, 5 heart centers, and 19 primary care facilities. The NH group treats over 2.6 Million patients every year from over 78 countries covering 30+ medical specialties.

Our Centers of Excellence help in treating Adult & Pediatric patients and we have one of the largest transplant centers in India. We have a strong presence across 17 locations in India, and an overseas hospital in the Cayman Islands, USA. Two of our hospitals have international accreditation from the Joint Commission International (JCI) and 19 hospitals have domestic accreditation from the National Accreditation Board for Hospitals (NABH).

For more details, please refer to our website at: https://www.narayanahealth.org

About Athma:

Software Development Centre is the technology arm of Narayana Health, a leading healthcare network spanning two countries. We at Athma SDC, are engaged in building next generation products for healthcare with the goal of making healthcare safe and affordable to the patients. Our products are handling more than 10M transactions daily and help 7M patients navigate their health journeys.

For more details, please refer to our website at - https://athma.health

Why Join ATHMA ?

Be Part of a Health Tech Revolution: Join ATHMA in transforming healthcare through technology, making it more personalized, accessible, and effective for Indian users.

Work-Life Balance: We support a balanced work environment that fosters personal well-being and professional growth.

Growth & Learning: You'll have opportunities to learn from the best in health tech and work on products that directly impact millions of users.

Impactful Work: Play a key role in improving patient outcomes, driving innovation, and setting new standards for healthcare technology in India.

Qualities We're Looking For:

- B2C Healthcare App Experience: Proven experience with consumer-facing health tech products, understanding how to drive user engagement, retention, and scalability.

- Customer-Centric Mindset: A passion for understanding the needs of healthcare consumers, particularly in areas such as telemedicine, wellness, fitness, insurance and preventive care.

- Experience with Gamification & Engagement: Familiarity with implementing engagement strategies, including gamification, rewards, and personalized challenges to motivate users and create engagement hooks on the app platform.

- Omni-Channel Strategy: Ability to manage seamless user experiences across both digital platforms (app, web) and offline services (in-hospital, clinic).

- Personalization & AI Knowledge: Experience in utilizing AI and personalization techniques to deliver tailored healthcare experiences, enhancing user satisfaction and outcomes.

- Data Security & Compliance Awareness: A strong understanding of healthcare regulations, ensuring secure handling of patient data and compliance with data privacy laws.

Key Responsibilities:

- Drive B2C Growth: Leverage consumer insights and data to develop features that improve user acquisition, engagement, and retention on ATHMA's platform.

- Personalized Healthcare Journeys: Build and refine features that offer personalized healthcare experiences, integrating wellness, fitness, and traditional medical services.

- Enhance User Engagement: Implement engagement strategies such as gamification and rewards to increase user activity and long-term loyalty within the platform.

- User Onboarding & Activation: Experience with optimizing the onboarding process for first-time users, ensuring a seamless journey from sign-up to first use of core features.

- Push Notification Strategy: Expertise in crafting effective notification campaigns for re-engagement, health reminders, and personalized offers that improve user retention.

- Subscription Models & Freemium Strategy: Familiarity with implementing and optimizing subscription-based models, with a focus on healthcare services, wellness packages, and premium offerings.

- Performance Metrics & Analytics: Strong understanding of key performance indicators (KPIs) such as daily active users (DAU), monthly active users (MAU), churn rate, and customer lifetime value (CLTV) to measure app success and drive feature iterations.

- Telemedicine & Virtual Consultations: Experience in managing features related to online consultations, remote healthcare services, and patient-doctor communication.

- Healthcare Service Integration: Knowledge of integrating various healthcare services like pharmacy orders, lab reports, billing and appointment booking systems within a unified app ecosystem.

Requirements:

- Experience: 2-4 years of experience in building and managing B2C products, preferably in health tech or consumer technology.

- Technical Understanding: A solid understanding of how B2C healthcare applications function, with experience in mobile-first strategies and backend integrations with healthcare systems.

- Blend of Creativity & Analytics: Ability to combine creative approaches (e.g., gamification, personalized features) with data-driven analysis to enhance user engagement and satisfaction.

- Documentation Skills: Proficiency in writing comprehensive documentation for complex healthcare products, with consideration of edge cases, data security, and compliance.

- User Experience (UX) Design for Healthcare: A keen understanding of healthcare-specific UX needs, ensuring that the design facilitates easy navigation, quick access to services, and stress-free interactions for users with varying health literacy levels.