Product Manager - Blood Gas & Transcutaneous Monitoring

• Work in close collaboration with Sales, Service other functions to execute strategic and tactical programs for increasing brand awareness and market penetration and achieve revenue targets with market intelligence.
• Analyze key metrics that define success such as forecasting, conducting market surveys, evaluating market trends, measuring customer critical success factors through interaction with customers.

• Implementation of integrated strategies encompassing advertising, promotions, and work in conjunction with Global Marketing Team for designing artwork collaterals.
• Provide sales team with necessary tools and training to successfully represent Radiometer, win against competition and be a trusted partner.
• Key Expert development in conjunction with sales management
• Cultivate strong relationships with external customers/key experts through regular client visits and utilize those to strengthen the competitive position and performance
• End to end support from product launch to managing the product lifecycle, which includes all the marketing initiatives but does not limit to that; but also covers regulatory, supply chain, pricing and forecasting

• E ducational qualification - B . Sc . /M.Sc. Preferably with an MBA
• 8 + years of product management/marketing experience in POC , IVD products
• Knowledge and understanding of laboratory POC practices .
• Good communication , presentation skills and interpersonal skills .
• Experience in product launching and product life - cycle management.

It would be a plus if you also possess previous experience in :

• Sales experience in the healthcare/IVD industry