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8 Pricing Strategy Jobs in Kolkata

Assistant Brand Manager

2-7 years

Kolkata

3 vacancies

Assistant Brand Manager

Emami

posted 8d ago

Job Description

Role & responsibilities

  • Assists in developing and executes the marketing & branding strategy to improve market share and reach.
  • Assists in preparing and executing Brand advertising concept, packaging, and promotion.
  • Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.
  • Co-ordinating with key media providers for the Brand
  • Implementation of the strategies to achieve the brand objectives.
  • Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity
  • Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity
  • Coordinates with R&D for product conceptualisation, positioning, new product development etc.
  • Assists in developing and executing plans for brand extension.
  • Keeps track of all brand related expenditures vis-à-vis budgets.
  • Coordinates with internal & external media agencies for implementation of the Brands strategy.
  • Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.
  • Implements & tracks attractive sales promotional drives across various levels of trade & consumer franchise.
  • Undertakes all market research for obtaining feedback on various aspects of the brand
  • Tracks performance of brand based on specified criteria.
  • Negotiation with vendors for printing of POS materials and for the BTL activities

Preferred candidate profile



Perks and benefits




Employment Type: Full Time, Permanent

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What people at Emami are saying

3.4
 Rating based on 9 Assistant Brand Manager reviews

Likes

Nothing, they are doomed - sooner or later.

Dislikes

Bad culture with regular use of abusive language by directors ( family members). No vision,they are doomed - they only pit pressure to get orders... Multiple cases of Employees harrasment by department heads and Directors himself, but HR is spineless with no power. IMD /IBD(International) division is worst , headed by Pareshaan ji..Read More

  • Salary - Bad
  • +6 more
Read 9 Assistant Brand Manager reviews

Assistant Brand Manager salary at Emami

reported by 98 employees with 1-9 years exp.
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₹8 L/yr - ₹24 L/yr
11% more than the average Assistant Brand Manager Salary in India
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