Prevaj - SEO & Digital Marketing Specialist (2-6 yrs)

Job Description

We are seeking a skilled and dynamic SEO Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and managing strategies to improve online visibility, drive organic traffic, and enhance overall digital marketing performance.

Key Responsibilities:

- Develop and execute SEO strategies to improve website ranking and organic traffic.

- Conduct keyword research and competitive analysis to identify opportunities for optimization.

- Optimize website content, meta tags, and other on-page elements for search engines.

- Manage off-page SEO efforts, including link-building strategies and outreach campaigns.

- Monitor and analyze website performance using tools like Google Analytics, Search Console, and other SEO tools.

- Plan and execute digital marketing campaigns across platforms (Google Ads, social media, email marketing, etc.).

- Collaborate with content creators to produce SEO-friendly content and optimize existing content.

- Stay updated with the latest trends and best practices in SEO and digital marketing.

- Track, report, and analyze campaign performance metrics to measure ROI.

- Manage PPC campaigns and oversee ad performance to achieve desired results.

Requirements:

- Proven experience as an SEO Specialist or Digital Marketer.

- Proficiency in SEO tools like SEMrush, Ahrefs, Moz, or similar.

- Knowledge of Google Ads, social media marketing, and email marketing tools.

- Strong understanding of search engine algorithms and ranking factors.

- Familiarity with HTML, CSS, and content management systems like WordPress.

- Excellent analytical, communication, and project management skills.

- Certification in Google Analytics or Digital Marketing (preferred).

Nice-to-Have:

- Experience with e-commerce SEO and marketing.

- Familiarity with marketing automation platforms.

- Basic graphic design skills for ad creatives.