Marketing Manager

Job Description: Marketing Manager

Location: Bengaluru
Employment Type: Full-Time

About Us:

Pratra is a leading provider of innovative solutions in the travel industry, helping businesses grow through cutting-edge technology and services. We are looking for a strategic, results-driven Marketing Manager to elevate our brand, manage a cross-functional marketing team, and lead initiatives to strengthen our market presence.

Position Overview:

As the Marketing Manager, you will be responsible for setting the overarching marketing strategy and overseeing its execution. Your role will involve managing a variety of marketing functions, including brand management, content development, and promotional campaigns. You'll work closely with senior leadership, sales, and product teams to create a unified marketing vision that aligns with business goals.

Key Responsibilities:

• Strategic Leadership: Develop and execute long-term marketing strategies that align with company objectives, focusing on building the brand, increasing market share, and enhancing customer loyalty.
• Brand Management: Oversee the development and consistency of the company's brand voice, positioning, and messaging across all channels. Ensure a cohesive brand experience both online and offline.
• Campaign Development: Lead the planning, creation, and execution of large-scale marketing campaigns that drive awareness, customer engagement, and demand. This includes working with internal teams and external partners.
• Cross-functional Collaboration: Partner with product, sales, and customer success teams to align marketing efforts with business priorities, target audience segmentation, and product launches.
• Content Strategy: Guide content creation strategies across multiple platforms, including blogs, case studies, white papers, social media, and website content, to engage prospects and customers.
• Digital Strategy: Manage and optimize digital marketing efforts (SEO, SEM, PPC, email marketing, and social media) to maximize reach, engagement, and ROI.
• Team Management: Lead, mentor, and support the marketing team, fostering professional development and ensuring high-performance results across campaigns and initiatives.
• Market insights: Conduct market research and competitive analysis to identify industry trends, customer needs, and new opportunities, adapting strategies accordingly.
• Budget and Resource Management: Oversee the marketing budget, ensuring efficient allocation of resources and tracking of expenditures to maximize ROI.

Qualifications:

• Bachelors degree in Marketing, Business, or a related field (MBA is a plus).
• 7+ years of experience in marketing management, brand management, or related fields.
• Strong understanding of marketing channels, digital marketing tactics, and creative campaign development.
• Proven experience in managing a team and collaborating cross-functionally with sales, product, and other departments.
• Excellent communication skills, with the ability to craft compelling stories and persuasive messages for diverse audiences.
• Hands-on experience with marketing tools such as Google Analytics, SEMrush, HubSpot, Zoho and marketing automation platforms.
• Data-driven, with the ability to analyze metrics and adjust strategies for maximum impact.
• Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.

Why Join Us?

• Lead strategic initiatives that directly influence business growth and success.
• Competitive salary with comprehensive benefits.
• A collaborative and dynamic work environment focused on innovation and creativity.
• Professional development opportunities to further your career.