Prakhar Software Solutions - Manager - Growth Marketing (3-5 yrs)

About the job

Job Title - Growth Marketing Manager

Experience - 3+ years in Banking sector only

Location - Noida sec 125

Roles and Responsibility:

- Leverage customer insights to develop integrated, omnichannel marketing campaigns and brand storytelling to drive customer acquisition and retention.

- Grow the company's top-line metrics, including revenue, customers, & optimize CAC.

- Stay up-to-date on all changes impacting key media channels (including Facebook, programmatic, affiliate, podcast, TV, and OOH).

- Rigorously measure KPIs and progress against articulated growth objectives, and develop reporting for execs and company wide consumption.

- Support the management of external partners and agencies(creative, brand, performance marketing).

- Develop and maintain a robust testing plan across new and existing channels to diversify spend and minimize reliance on primary channels.

- Build processes and frameworks that will scale with a growing organization.

- Partner with finance to set aggressive revenue, and ROAS goals (then hit them).

- Spearhead new operational and data initiatives that support acquisition efforts.

- Work cross-functionally with analytics, creative, product, and engineering.

- 6+ years of relevant experience with both managing external digital agencies and building / managing an internal growth team.

- Demonstrable experience of driving customer acquisition via organic channels for the company

- Experience with multiple channels of unpaid and paid marketing - SEO, SEM, ASO, paid and organic social, non-attributable channels, etc

Key Skills:

- Marketing Strategy & Brand Messaging

- Offline events and TTL campaigns

- NBFC & Banking