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Digital Marketing Executive
Pradeepit Consulting Services
posted 5mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Years of Experience: 5-8 Years
Relevant Experience: 5 Years
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies to achieve business goals.
- Identify target audiences and create digital marketing campaigns tailored to their interests and behaviors.
- Stay up-to-date with the latest trends and best practices in digital marketing.
- Create, curate, and manage all published content (images, video, written, and audio).
- Collaborate with content creators and designers to produce high-quality content that engages and converts.
- Optimize content for SEO to improve organic search rankings and drive website traffic.
- Develop and execute social media strategies across various platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).
- Create and manage social media content calendars and campaigns.
- Monitor, listen, and respond to users in a "social" way while cultivating leads and sales.
- Conducted keyword research and optimized website content for search engines.
- Manage and optimize paid search campaigns (Google Ads, Bing Ads) to maximize ROI.
- Analyze and report on the performance of SEO and SEM campaigns.
- Use tools like Google Analytics, Google Tag Manager, and other digital marketing tools to measure and analyze campaign performance.
- Plan, execute, and manage paid advertising campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Monitor and optimize ad spending to ensure maximum return on investment.
- Conduct A/B testing and analyze the results to improve ad performance.
- Experience with marketing automation tools (e.g., Zoho, HubSpot, Marketo).
- Knowledge of HTML, CSS, and web development principles for SEO purposes.
- Familiarity with graphic design tools (e.g., Adobe Creative Suite).
- Experience range between 5-8 years.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience as a Digital Marketing Expert or similar role for an IT services & consulting company.
- Strong understanding of digital marketing concepts, tools, and best practices.
- Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Business Manager, etc.).
- Experience with SEO, SEM, social media, email, and content marketing.
- Excellent written and verbal communication skills.
- Strong analytical skills and data-driven thinking.
- Ability to manage multiple projects and meet deadlines.
- Creative thinker with an eye for detail.
Employment Type: Full Time, Permanent
Read full job descriptionPrepare for Digital Marketing Executive roles with real interview advice
People are getting interviews at Pradeepit Consulting Services through
People are getting interviews through
(based on 2 Pradeepit Consulting Services interviews)
Campus Placement
50%
50% candidates got the interview through other sources.
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What people at Pradeepit Consulting Services are saying
Rating based on 1 Digital Marketing Executive
review
Anonymous · Digital Marketing
in Bengaluru
Likes
The culture of the PradeepIT is good.
Dislikes
Nothing
Read 1 reviewDigital Marketing Executive salary at Pradeepit Consulting Services
reported by
1
employee
with 1
years exp.
₹3.6
L/yr - ₹4.6
L/yr
35%
more
than the average Digital Marketing Executive Salary in India
View more details
What Pradeepit Consulting Services employees are saying about work life
based on 55 employees
Flexible timing
Monday to Friday
No travel
Day Shift
Pradeepit Consulting Services Benefits
View more benefits
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