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Digital Marketing Executive
PracticeLeague Legaltech
posted 2d ago
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Job Description
We are seeking an experienced Digital Marketing Executive to drive our digital presence and expand our brand reach. This role requires a strategic thinker with a deep understanding of digital marketing channels, analytics, and content strategies to create high-impact campaigns that deliver measurable results.
Key Responsibilities:
- Develop, implement, and manage digital marketing strategies across SEO, SEM, social media, email, and content marketing.
- Oversee and optimize paid advertising campaigns (Google Ads, LinkedIn, Facebook, etc.) to achieve target ROI.
- Collaborate with content creators to produce engaging content aligned with our brand voice and goals.
- Analyze campaign performance data using tools like Google Analytics and provide actionable insights for continuous improvement.
- Manage social media presence and increase engagement across platforms through innovative strategies.
- Conduct market research to identify trends, audience insights, and competitor strategies to enhance campaign effectiveness.
- Lead initiatives in website and landing page optimization for improved user experience and conversion rates.
- Track and report on KPIs, presenting results and improvement strategies to senior management.
Qualifications:
- Bachelor s degree in Marketing, Business, or a related field.
- Minimum of 6-7 years of experience in digital marketing, preferably within B2B or tech industries.
- Proven track record in managing successful digital marketing campaigns.
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools.
- Strong analytical skills with a data-driven approach to marketing strategy.
- Excellent communication skills and the ability to work collaboratively in a team environment.
Why Join Us?
- Opportunity to be part of a dynamic, growth-oriented team.
- Work on impactful projects that reach a wide audience.
- Competitive compensation and benefits.
Employment Type: Full Time, Permanent
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Strict timing
Monday to Friday
No travel
Day Shift
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PracticeLeague Legaltech Pune Office Location
Pune, Maharashtra Office
Headquarter
Mont Vert Zenith, 401, Baner Rd, Baner, Pune, Maharashtra 411045
Pune, Maharashtra
411045
411045
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