Deputy Manager/Manager - Marketing - CNG/PNG Gases (5-12 yrs)

Key Responsibilities:

Market Analysis and Strategy Development:

- Conduct in-depth market research to understand competitor landscape, customer needs, and emerging trends in the CNG and PNG market.

- Develop and implement targeted marketing strategies to reach various customer segments (residential, commercial, industrial).

- Analyze market data to identify potential growth areas and new market opportunities.

Brand Management and Communication:

- Develop and maintain a strong brand identity for the company's CNG and PNG products, ensuring consistent messaging across all marketing channels.

- Create and manage marketing campaigns including advertising, public relations, social media, and digital marketing initiatives to promote brand awareness and customer engagement.

- Develop customer-centric communication strategies to educate consumers about the benefits of CNG and PNG.

Sales Support and Lead Generation:

- Collaborate with the sales team to identify potential customers and generate qualified leads.

- Develop marketing materials and sales collateral to support the sales process.

- Analyze sales data to identify areas for improvement and optimize marketing campaigns accordingly.

Pricing and Product Positioning:

- Develop pricing strategies for CNG and PNG products based on market analysis and competitive landscape.

- Position the company's products effectively within the market to highlight unique value propositions.

Customer Relationship Management:

- Implement customer loyalty programs to retain existing customers and encourage repeat business.

- Monitor customer feedback and address concerns to enhance customer satisfaction.

Budget Management:

- Develop and manage the marketing budget for all CNG and PNG marketing activities.

- Track marketing campaign performance and ROI to optimize spending.

Required Skills and Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field.

- Proven experience in marketing within the energy sector, preferably with a focus on CNG and PNG.

- Strong analytical skills with proficiency in market research and data analysis.

- Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams.

- Digital marketing expertise including social media management, SEO, and PPC advertising.

- Understanding of regulatory requirements related to the CNG and PNG industry.