Brand Manager - BFSI (5-8 yrs)

SHOULD HAVE MIN 5 YRS EXPERIENCE IN BFSI

Brand Strategy and Positioning:

- Develop and refine Angel One's brand positioning, ensuring it aligns with the company's vision of empowering retail investors and financial growth.

- Lead the creation and execution of annual brand plans, campaigns, and initiatives that strengthen brand awareness and loyalty.

- Monitor and analyze market trends, competitors, and customer insights to adapt brand strategies accordingly.

Campaign Development and Execution:

- Lead the end-to-end development of brand campaigns from ideation to execution, across both traditional and digital channels.

- Collaborate with creative agencies and internal stakeholders to create impactful advertising, content, and communication strategies.

- Manage ATL, BTL, and digital marketing activities to ensure consistent brand messaging across platforms.

Brand Performance & Analysis:

- Track brand health metrics, including brand awareness, consideration, and preference.

- Analyze the effectiveness of marketing campaigns, making data-driven decisions to optimize performance.

- Develop and present reports and insights to senior management on brand performance.

Team & Stakeholder Collaboration:

- Work closely with the product, growth, and digital marketing teams to ensure alignment in messaging and strategic priorities.

- Lead partnerships with external vendors and creative agencies to ensure timely and effective delivery of campaigns.

- Mentor and guide junior members of the brand team to foster their development and ensure efficient task execution.

Budget Management:

- Manage the brand budget, ensuring efficient allocation of resources for maximum impact.

- Monitor expenses to stay within budget while delivering high-quality outcomes