Marketing Manager

Job Description: Marketing Manager at Posidex.com

Position: Marketing Manager

About Posidex.com:

Posidex.com is a leading enterprise data and digital solutions provider, empowering businesses with cutting-edge technologies and data-driven insights. With a successful track record spanning two decades, we specialize in offering innovative solutions that enhance customer experiences, optimize processes, and drive growth. As we continue to expand our global presence, we are seeking a dynamic and results-oriented Marketing Manager to join our team and lead our marketing efforts.

Responsibilities:

Strategy Development: Assist to develop and execute comprehensive marketing strategies to increase brand awareness, drive customer acquisition, and support business growth. Collaborate with cross-functional teams to align marketing efforts with company goals.

Digital Marketing: Oversee digital marketing initiatives, including website management, SEO/SEM, email marketing, social media, and online advertising campaigns. Monitor performance and analyze data to optimize marketing efforts and drive lead generation.

Content Creation: Develop compelling and engaging marketing content, including blog posts, whitepapers, case studies, videos, and infographics, to effectively communicate Posidex.com's value proposition and thought leadership.

Events and Campaigns: Plan, execute, and evaluate marketing events, webinars, and promotional campaigns to generate leads, build customer relationships, and showcase Posidex.com's products and services.

Brand Management: Ensure brand consistency across all marketing channels and materials. Develop brand guidelines and actively protect and promote the Posidex.com brand image.

Market Research: Conduct market research and competitor analysis to identify market trends, customer needs, and business opportunities. Utilize insights to inform marketing strategies and product development.

Budget Management: Develop and manage marketing budgets, ensuring cost-effectiveness and maximizing return on investment.

Requirements:

1. Education: Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree will be a plus.
2. Experience: Minimum of 5 years of experience in marketing. Proven track record in developing and executing successful marketing campaigns and initiatives.
   
   
3. Digital Expertise: Strong knowledge of digital marketing tools and platforms, including SEO/SEM, social media marketing, email marketing, and web analytics.
   
   
4. Industry Experience: Prior experience in the technology or digital solutions for BFSI, Retail, Telecom industry and Government is preferred.
   
   
5. Team Management: Must have prior experience of managing a team with multiple ongoing simultaneous projects
6. Creativity and Innovation: Demonstrated ability to think creatively and develop innovative marketing campaigns and strategies.
   
   
7. Analytical Skills: Proficient in data analysis and using insights to drive marketing decisions and optimize performance.
8. Leadership and Communication: Excellent leadership, communication, and interpersonal skills. Ability to work collaboratively with teams and stakeholders at all levels.
9. Adaptability: Comfortable working in a fast-paced and dynamic environment, adept at handling multiple projects simultaneously.