AmbitionBox
Search
Jobs
- Reviews
- Salaries
- Interview Questions
- About Company
- Benefits
- Jobs
- Office Photos
- Community
Add office photos
All Filters
66 Plum Benefits Jobs
Product Marketing Manager
Plum Benefits
posted 6d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
About Plum
Plum is an employee insurance and health benefits platform focused on making health insurance simple, accessible and inclusive for modern organizations.
Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own; and so as many as 600mn Indians will likely have to depend on employer-sponsored insurance.
Plum is on a mission to provide the highest quality insurance and healthcare to 10 million lives by FY2030, through companies that care. Plum is backed by Tiger Global and Peak XV Partners.
About the role
Plum is revolutionizing employee health insurance and wellness in India. As we continue our exciting journey of transformation, were expanding our product lines across Insurance, Healthcare and, B2B2C. Were looking for a dynamic Product Marketing Manager to drive growth, adoption, and activation efforts across our HR and employee-focused solutions.
The Product Marketing Manager will act as a crucial bridge between our product teams and end users. Youll be responsible for crafting and executing growth strategies, driving user engagement, and ensuring successful product adoption across our various offerings.
Roles and Responsibilities
- Own the end-to-end product marketing strategy and execution for our employee-focused product lines (B2C)
- Drive user acquisition, activation, and engagement through strategic campaigns across mobile-first channels
- Collaborate with cross-functional teams including Product, Sales, Customer Success, and Design to create compelling user experiences and marketing initiatives
- Develop and maintain comprehensive marketing collateral and product enablement resources
- Lead user research and feedback campaigns to ensure our products meet market needs
- Create and optimize user engagement journeys across multiple touchpoints
- Monitor and analyze key product metrics to drive data-informed decisions
- Conduct competitive analysis and market research to maintain our market position
- Train and enable customer-facing teams to effectively communicate product value
Requirements
- 3-4 years of experience in Product Marketing or Growth Marketing roles, preferably in mobile-first product companies
- Proven track record in driving user acquisition, activation, and engagement metrics
- Strong experience in copywriting for various channels (email, notifications, blogs, in-product)
- Experience with mobile marketing platforms (CleverTap, MoEngage, or similar)
- Understanding of B2B and B2C marketing strategies
- Excellent stakeholder management and cross-functional collaboration skills
- Data-driven approach with strong analytical capabilities
- Experience in the healthcare, insurance, or HR tech space is a plus
Essential Skills
- Strong understanding of product metrics and growth frameworks
- Excellent written and verbal communication skills
- Ability to translate complex product features into compelling user benefits
- Experience in creating and executing marketing campaigns
- Understanding of user experience principles and best practices
- Strong project management and prioritisation abilities
- Adaptability to work in a fast-paced startup environment
Employment Type: Full Time, Permanent
Read full job descriptionPrepare for Product Marketing Manager roles with real interview advice
What people at Plum Benefits are saying
What Plum Benefits employees are saying about work life
based on 29 employees
Flexible timing
Monday to Friday
No travel
Day Shift
Plum Benefits Benefits
View more benefits
Compare Plum Benefits with
BookMyShow
Compare
Cleartrip
Compare
MakeMyTrip
Compare
Paytm
Compare
Goibibo
Compare
Yatra
Compare
Ticket New
Compare
EaseMyTrip.com
Compare
RedBus
Compare
TicketGoose
Compare
TCS
Compare
Accenture
Compare
Wipro
Compare
Cognizant
Compare
Capgemini
Compare
HDFC Bank
Compare
Infosys
Compare
ICICI Bank
Compare
HCLTech
Compare
Tech Mahindra
Compare
Similar Jobs for you
Share an Interview