Plum - Channel Manager (3-5 yrs)

Position: Channel Manager.

About the Company

Born in 2013, Plum is a leading, 100% vegan, cruelty-free & non-toxic beauty brand with a strong portfolio in skincare, hair care, personal care, and makeup.

The brand is driven by a strong leadership & investor team focused on building value for People, the Planet, and Profit-sharing participants.

With over 150 SKUs, Plum has steadily built its customer base on both online and offline platforms.

In addition to being among the top new-age beauty brands online, the brand also now has an offline distribution presence at over 225 towns and cities in India.

The newest addition to the Plum family is a range of clean, fun bath & body products under the Plum Bodylovin' range.

About the Role:

- We are looking for an experienced and creative Channel Manager to join our dynamic marketing team.

- The ideal candidate needs to have a deep understanding of YouTube's platform, including content creation, SEO, and data analytics.

- You will be responsible for managing and building our channel, ensuring it aligns with our brand's vision and engages our target audience effectively.

What we offer:

- A vibrant and inclusive work environment.

- Opportunities for professional growth and development.

- Competitive salary and benefits package.

- The chance to be a part of a brand that values creativity, sustainability, and community.

Key Responsibilities:

Channel Management:.

- Oversee the day-to-day operations of the Plum Goodness YouTube channel.

- Develop and implement strategies to increase subscribers, views, and engagement.

- Schedule and publish videos, ensuring timely uploads and consistency in content.

Content Creation:

- Collaborate with the marketing and creative teams to plan and produce engaging video content.

- Brainstorm new content ideas that resonate with our audience and stay ahead of beauty trends.

- Ensure all content aligns with Plum Goodness's brand voice and aesthetic.

SEO and Optimization:

- Implement YouTube SEO best practices to optimize video titles, descriptions, tags, and thumbnails.

- Stay updated with the latest algorithms and trends to maximize content reach and performance.

Data Analysis:

- Monitor and analyze channel performance using YouTube Analytics.

- Provide regular reports on key metrics, including views, watch time, subscriber growth, and engagement.

- Use data insights to refine content strategies and improve channel performance.

Audience Engagement:

- Engage with viewers through comments, community posts, and live sessions.

- Foster a sense of community and loyalty among subscribers.

- Respond to viewer feedback and incorporate it into content planning.

Experience & Qualification.

- Minimum of 3 years of experience managing YouTube channels or similar digital content platforms.

- In-depth understanding of how content works on YouTube and what drives engagement.

- Proficiency in reading and interpreting YouTube data and analytics.

- Strong knowledge of YouTube SEO practices.

- Creative flair and a strong passion for content creation.

- Interest in the beauty industry is a plus but not mandatory.

Skills:

- Excellent communication and organizational skills.

- Ability to work independently and as part of a team.

- Strong problem-solving skills and attention to detail.