Planning Tank is looking for Content & Communication Manager to join our dynamic team and embark on a rewarding career journey.A Content Manager is responsible for developing and implementing a company's content strategy to attract and engage the target audience. The following is a general job description for a Content Manager:
Job Duties:
• Develop and implement a comprehensive content strategy that aligns with the company's overall marketing goals and objectives
• Create, write, edit, and publish engaging and informative content across various channels, including the company's website, social media, blog, and email marketing campaigns
• Ensure that all content is optimized for search engines (SEO) and follows best practices in terms of readability and accessibility
• Analyze and track content performance metrics and adjust content strategy as needed to improve engagement, conversion rates, and other key performance indicators (KPIs)
• Manage a team of content creators, including writers, editors, and other contributors, and oversee the editorial calendar and content production schedule
• Conduct research to stay up-to-date on industry trends and best practices in content marketing and leverage this knowledge to improve content strategy and execution
• Build and maintain relationships with external partners, including influencers, guest bloggers, and content syndication partners, to expand the reach of the company's content
• Manage the company's content budget, including expenditures related to content production, distribution, and promotion
Requirements:
• Experience in content marketing, with a track record of successful content campaigns and content creation
• Strong writing and editing.
• Familiarity with content management systems (CMS), digital marketing tools, and analytics platforms
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Excellent communication and interpersonal skills.
• Strong attention to detail, with the ability to proofread and edit content for accuracy and clarity