Pivotal Software - Lead - Marketing (5-12 yrs)

- Organization seeks for the India market. As a member of the global marketing organization, you will be part of a collaborative team working together where you will be focused on pipeline generation which has immediate and long-term impact on our business goals, working hand in hand with the India territory sales team.

- In this role, you'll be responsible for developing, implementing and executing marketing campaigns and activities that build pipeline for the region.

- You will work very closely with the sales teams, sales engineers, channel partners, and a global marketing team to localise content and create regional specific campaigns that generate awareness, interest and demand for Tenable solutions using the right mix of marketing tactics.

Your opportunity :

- Own the marketing plan from plan, execution and ROI analytics, maintaining a rolling quarterly planning process

- Partner with sales teams to develop and execute a marketing plan that aligns to and supports sales objectives, measured by contribution to pipeline.

- Create, execute and manage partner marketing programs with the partner ecosystem.

- Organise and coordinate on-site sales events and 3rd party conferences

- Track and analyze marketing reports to determine what is working, what can be improved

- Be the marketing subject matter expert for what works in territory to achieve marketing and sales objectives

- Be an active participant and contributor

What You'll Need :

- Minimum of 5 years' experience in marketing technology products and solutions B2B, channel and direct. Security software is a plus

- Building and executing a marketing plan, channel and direct

- Skilled at building and maintaining strong relationships with sales teams, marketing as a partner to sales for success.

- Strong writing skills - short-form, copy writing and editing skills as needed for campaign development and execution.

- Nice to have - Understand CRM (preferably Salesforce.com) and how the CRM system works together with Demand Generation and automation tools (preferably Marketo).

- Willingness to leverage (and learn!) and evangelise technology stacks in Account Based Marketing tools such as DemandBase, Groove, and more.

Personality Profile/Work Ethic :

- Independent worker with high self-motivation and sense of urgency.

- Organized, meets deadlines, collaborative with key stakeholders.

- Critical thinking, problem solving, analytical thinking skills.

- High attention to detail and accuracy in a fast-moving environment.

- Collaborator, influencer, change agent with an upbeat work ethic