Associate II - Sales Support

Role Proficiency:

Manage business proposals end-to-end working closely with Client Partners Delivery Leaders Services and other sales support team members for small sized deals and for which existing solutions that can be replicated might exist with very close supervision from Managers

Outcomes:

1. End-to-end management of proposals including organizing planning tracking the bid and working closely with sales account services and other functions to prepare a compelling proposal response
2. Closely review the progress with Managers and take feedback
3. Understand customer requirements & business problems and drive the pursuit discussions towards building a winning proposal
4. Take help from managers and organize pursuit discussions war rooms and discussions with other support functions like HR Legal and Finance to complete the proposal response on time with quality
5. Work confidently with other stakeholders within the organization
6. Provide regular status updates to the sales leadership highlight issues and challenges to ensure timely intervention
7. Final formatting and packaging the bid response documents for submission

Measures of Outcomes:

1. # RFPs responded
2. # RFPs won
3. Feedback from internal stakeholders
4. Review and rework required on RFP responses

Outputs Expected:

Bid Management:

1. Organize
   plan and track the proposal end-to-end

Proposal Writing:

1. Prepare relevant
   customized responses for proposals. Work with Services
   Sales and other functions to get the right content/inputs

Quality:

1. Ensure all deliverables are reviewed and signed off by designated function heads and the final package is ready for submission before deadline

Stakeholder Management:

1. Effectively manage stakeholders and drive the pursuit aligned to defined win themes and differentiators
2. Get things done by other associates who are not in the reporting line

Teamwork:

1. Drive proposal conversations towards common goal

Skill Examples:

1. Ability to write sales content from scratch relevant and customized to client requirements
2. Ability to drive pursuit discussions to define win themes and differentiators to create a winning bid
3. Ability to organize plan and track bid management activities get the necessary inputs from different stakeholders and stitch together to form a compelling response

Knowledge Examples:

• A strong Pre-sales background
  1. Proposal writing skills
  2. Certifications like APMP will be an advantage
  
  
  Additional Comments:

  Key Responsibilities: Content Creation: Develop high-quality, engaging, and original content for websites, blogs, social media, and other digital platforms. SEO Optimization: Conduct keyword research, implement on-page and off-page SEO strategies, and optimize content to improve organic search rankings. SEM Campaigns: Plan, execute, and optimize paid campaigns on platforms like Google Ads, ensuring high ROI and relevance. Analytics & Reporting: Track performance metrics using tools like Google Analytics, SEMrush, or Ahrefs, and provide actionable insights to refine strategies. Collaboration: Work closely with design, marketing, and development teams to align content with business objectives and branding guidelines.