Social Media Marketing Specialist

Social Media Marketing (Facebook Ads Senior Specialist/Manager)

Job Description

About Shriram Finance Limited!

Shriram Finance is the countrys one of the biggest retail NBFC offering credit solutions for commercial vehicles, two-wheeler loans, car loans, home loans, gold loans, personal and small business loans. We are part of the 50-year-old Shriram Group, a financial conglomerate that has emerged as a trusted partner in creating transformative experiences and lasting impressions in customers lives.

Location: Chennai(Alwarpet) & Bengaluru (JP Nagar)

Mode of Work: Work from Office Only

If you are interested please share your updated resume to sai.s29@shriamfinance.in

Job Summary:

Shriram Finance is seeking a seasoned and strategic Social Media Marketing professional to lead and optimize Facebook advertising campaigns. The ideal candidate will have over 5 years of experience in performance marketing, a proven ability to execute vernacular ad strategies, and a deep understanding of data analytics to improve sales performance. This role requires a combination of strategic planning, creative execution, and strong data-driven decision-making skills to drive high-quality leads and achieve measurable business goals.

Key Responsibilities:

1. Facebook Ads Strategy:

• Develop and implement advanced Facebook advertising strategies tailored to Shriram Finances financial products (e.g., loans, insurance).
• Leverage vernacular advertising to reach diverse regional audiences and improve customer engagement.
• Strategically plan campaigns to align with sales targets and business objectives.
  

2. Campaign Management:

• Manage end-to-end Facebook ad campaigns, including audience research, creative development, execution, and optimization.
• Monitor and allocate ad spend to maximize ROI and ensure campaigns stay within budget.
• Implement retargeting and lookalike audience strategies for enhanced performance.
  

3. Creative and Content Leadership:

• Collaborate with the creative team to produce engaging ad creatives and copy, with a strong focus on regional and vernacular appeal.
• Drive A/B testing for creatives, copy, and ad formats to identify top-performing combinations.
  

4. Data Analysis and Reporting:

• Analyse campaign performance metrics (e.g., CTR, CPC, CPL, and conversions) to uncover actionable insights.
• Use data to refine strategies, improve sales outcomes, and forecast future campaign results.
• Prepare comprehensive performance reports for stakeholders, highlighting key insights and ROI impact.
  

5. Team Leadership and Collaboration:

• Work closely with cross-functional teams, including product, sales, and customer service, to align digital advertising with broader marketing goals.
• Lead and mentor junior team members, providing guidance on campaign strategy and execution.
  

6. Compliance and Industry Expertise:

• Ensure all campaigns adhere to Facebooks advertising policies and financial industry regulations.
• Stay informed on the latest trends in social media marketing, vernacular advertising, and Facebooks algorithm updates.
  

Required Skills & Experience:

• 5+ years of hands-on experience in Facebook Ads, with expertise in performance marketing and lead generation campaigns.
• Proven success in creating and optimizing vernacular ad campaigns for regional audiences.
• Strong strategic planning and decision-making skills to drive sales growth.
• Advanced data analysis skills and proficiency in tools such as Facebook Ads Manager, Google Analytics, and Excel
• Excellent understanding of audience targeting, retargeting, and campaign optimization techniques.
• Creative mind-set to deliver engaging and relevant ad content.
• Strong communication, presentation, and team leadership skills.
  

Preferred Skills:

• Experience with additional platforms (e.g., Google Ads, Instagram, or YouTube Ads).
• Knowledge of CRM tools (e.g., Salesforce, Zoho) for lead tracking and campaign integration.
• Certification in Facebook Blueprint or similar digital marketing credentials.
  

Join Shriram Finance as a Senior Social Media Marketing Specialist/Manager and take charge of innovative campaigns that drive sales, enhance customer engagement, and reinforce our position as a leader in the financial services industry.