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CARS24
1 CARS24 Performance Marketer Job
Performance Marketer
CARS24
posted 12d ago
Fixed timing
Key skills for the job
Marketing Specialist UAE (Based Location: Gurgaon)
Do you have a passion for precision and performance? Join our team as a Marketing
Specialist, where you'll drive impactful campaigns and strategies, finely tuned for our
UAE-based crew.
Who are we looking for?
● Bachelors Degree in Marketing, Business Administration, or a related field.
● A minimum of 2 years of experience in digital marketing, with hands-on expertise in Paid Marketing and CRM/Retention Marketing.
● Experience with tools like Google Ads, Meta Ads (Facebook & Instagram), and CRM platforms such as CleverTap, WebEngage, or HubSpot.
Key Responsibilities:
Paid Marketing:
● Plan, execute, and optimize paid marketing campaigns across platforms like Google Ads, Meta Ads (Facebook/Instagram), and other digital channels.
● Manage budgets, bidding strategies, and campaign structures to ensure maximum ROI.
● Conduct A/B testing and continuously refine creatives, ad copies, and audience targeting for improved performance.
● Analyze campaign results and prepare detailed performance reports to drive data-informed decisions.
Retention/CRM Marketing:
● Execute retention and engagement strategies using CRM tools like CleverTap, enhancing customer engagement, retention, and lifetime value.
● Design and implement WhatsApp campaigns, push notifications, SMS, and in-app messaging to boost customer conversions.
● Segment customers and develop personalized campaigns based on user behavior, preferences, and lifecycle stages.
● Monitor campaign performance, analyze data, and draw actionable insights to continuously optimize strategies.
Qualifications:
● Bachelors degree in Marketing, Business Administration, or a related field.
● 2+ years of experience in digital marketing, specifically in Paid Advertising and/or CRM/Retention Marketing.
● Hands-on experience with tools like Google Ads, Meta Ads, and Google Analytics is a MUST.
● Proficiency in CRM tools such as CleverTap, WebEngage, HubSpot, Salesforce, or similar platforms is preferred.
● Strong analytical skills with the ability to measure campaign performance and derive actionable insights.
● Solid understanding of customer segmentation, email marketing, and retention strategies.
Why Drive With Us?
● Automotive Innovation: Be part of a fast-paced, future-focused industry.
● Teamwork Culture: Collaborate with a dedicated team that supports and learns from one another.
● Career Mileage: Opportunities for growth and development within marketing
operations and beyond.
If youre ready to accelerate your career in marketing and contribute to an innovative
team, wed love to have you onboard!
Apply Now and Drive the Future With Us!
Employment Type: Full Time, Permanent
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