Sr. Executive/ Manager- Digital Media

Urgent opening for Digital Media Executive with a leading Media, Entertainment and Communications company at Worli.

Key responsibilities include:

1. Google Ads (Display & Search)

• Display Ads: Plan and execute visual campaigns to boost brand reach through banners, interactive ads, and retargeting.
• Search Ads: Manage high-intent search ads with targeted keyword strategies to maximize traffic and conversions.
• YouTube Ads
• Run YouTube ad campaigns using skippable/non-skippable, bumper, and sponsored ads to build engagement and drive conversions.
• Performance Marketing
• Oversee performance campaigns across channels, focusing on metrics like CTR, CPA, and ROAS. Implement A/B testing and audience segmentation to optimize outcomes.
• Meta (Facebook) & Instagram Ads
• Develop tailored ad campaigns for Facebook and Instagram, including Stories, Reels, and Feed posts, to enhance brand presence and boost engagement.
• Aggregator Ads
• Develop and manage ad campaigns on aggregator platforms, focusing on targeted offers and promotions to boost brand visibility and drive higher order volumes / conversions.
• LinkedIn Ads
• Run B2B ad campaigns on LinkedIn with Sponsored Content, InMail, and Text Ads targeting key industries and roles.
• Twitter Ads
• Craft Twitter ads around trending topics to promote tweets, boost followers, and encourage real-time engagement.
• Native Ads (In-Mobile App)
• Implement non-intrusive in-app ads that enhance brand exposure across popular apps, prioritizing seamless user experience.
• Programmatic & Aggregator Ads
• Use DSPs for automated, data-driven ad buys, ensuring optimal placements across websites and apps in real-time.
• Snapchat & Gaming Ads
• Engage younger audiences with interactive ads on Snapchat and gaming platforms that align with the brand voice.
• Online Reputation Management (ORM)
• Monitor and respond to social mentions, reviews, and feedback to maintain a positive brand image, managing crises as needed.

Interested candidates can send their CV at -shrutika.achrekar@perceptindia.in