PeopleLink - Channel Sales Manager (5-6 yrs)

Channel Sales Manager

Responsibilities:

- Develop and execute channel sales strategies to achieve revenue targets and expand market reach.

- Identify and recruit new channel partners, including value-added resellers (VARs), system integrators, distributors, and alliances.

- Establish and maintain strong relationships with existing channel partners, providing them with the necessary support, resources, and training to drive sales.

- Collaborate with cross-functional teams, including marketing, product management, and operations, to ensure alignment of channel strategies with overall business objectives.

- Conduct regular business reviews with channel partners to evaluate performance, address challenges, and identify opportunities for growth.

- Analyze market trends, competitive landscape, and partner feedback to develop actionable insights and recommendations.

- Develop and implement channel marketing programs, promotions, and incentives to stimulate partner engagement and drive sales.

- Monitor and report on key performance metrics, including sales pipeline, revenue forecasts, partner profitability, and market share.

- Stay informed about industry developments, emerging technologies, and competitor activities to maintain a competitive edge in the market.

- Represent the company at industry events, conferences, and partner meetings to promote brand awareness and strengthen relationships.

Qualifications:

- Proven track record of success in channel sales management, with at least 5+ years of experience in IT sales.

- Deep understanding of channel sales methodologies, partner ecosystems, and distribution channels.

- Strong leadership skills with the ability to inspire, motivate, and mentor channel partners.

- Excellent communication skills, both verbal and written, with the ability to articulate complex concepts clearly and persuasively.

- Strategic thinker with the ability to develop and execute effective sales plans and initiatives.

- Results-oriented with a focus on driving revenue growth and achieving targets.

- Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.

- Willingness to travel as needed to meet with channel partners and attend industry events.