Digital Marketing Manager

Hiring only for Female Candidates ::

JOB PURPOSE:

The candidate should have a strong grasp of current digital marketing tools and social media strategies. Should be able to lead integrated digital marketing campaigns from ideation to execution. Need to collaboratively work with the marketing team, sales teams, and other stakeholders to ensure effective digital campaigns.

ROLES & RESPONSIBILITIES:

Key Job Responsibilities:

• Develop and execute digital marketing strategies to drive brand growth and enhance online visibility.

• Oversee paid media campaigns (Google Ads, Facebook Ads, etc.) to achieve business goals, monitor performance, and optimize for ROI.

• Coordinate and manage email marketing campaigns, segmenting audiences and testing content for optimal results.
• Manage lead generation efforts, ensuring relevant traffic inflow, effective lead capture, and seamless CRM integrations.

• Implement Martech integrations and develop digital tools to enhance user experiences for end consumers and B2B stakeholders.

• Oversee content management, ensuring timely development of content calendar and deployment across digital platforms.

• Manage website performance, optimizing UX and SEO, with regular updates and enhancements to improve brand visibility and performance.
• Collaborate with internal departments to create landing pages, product listing and relevant content integration
• Leverage strong analytical skills to assess the end-to-end customer journey across various digital channels.
• Conduct and analyze market research to understand consumer behaviour, market trends, and competitive landscape.

Years of work experience: 4 years to 8 years

Job Knowledge/Work Experience:

• Minimum 5 years of experience in digital marketing profile in Construction Products/FMCD/Retail/Media

Skill set:

• Excellent communication skills

• Critical thinking

• Extensive experience in UX design and SEO Optimization

• Strong proficiency in Web Analytics tools (Google Analytics, WebTrends, etc.)

• Experience in digital media campaigns

• Expertise in managing digital agencies.