Assistant Vice President/Vice President - Marketing - Retail/D2C Chain (8-12 yrs)

- Brand Strategy & Positioning: Lead and execute the brand strategy to position client as a premium, aspirational luxury fashion brand.

- Marketing Strategy: Create and execute a comprehensive online marketing strategy and plan tailored to luxury and quality-sensitive customer segments.

- Brand Building & Campaigns: Develop and implement brand-building campaigns across digital and offline channels to elevate client luxury positioning.

- Partnerships & Endorsements: Identify and manage celebrity collaborations, brand partnerships, and high-profile events to enhance brand equity.

- Campaign Planning and Execution: Design, plan, and implement effective marketing campaigns, measuring performance metrics to ensure success and efficiency.

- Customer Segmentation: Analyze and define customer segments, crafting personalized digital customer journeys for acquisition, engagement, and retention.

- Growth Initiatives: Strategize and manage a detailed marketing calendar, launch new products, and build go-to-market strategies for high-impact rollouts.

- Website Optimization: Analyze website traffic, segment user behavior, and deploy personalization tools to boost customer engagement and satisfaction.

- Digital Marketing Leadership: Lead SEO/SEM, database marketing, email marketing, and paid ad campaigns across platforms.

- Team Management: Build and mentor a high-performing marketing team, ensuring effective collaboration with cross-functional teams

- Budget and ROI Management: Manage the marketing budget, optimize spends across channels, and monitor campaign ROI using a data-driven approach.

- Performance Tracking: Set up and maintain reports on campaign performance, spend efficiency, ROI, customer lifetime value (LTV), and other critical metrics.

- Cross-Functional Coordination: Collaborate with merchandising, operations, and logistics teams to plan and execute promotions for boosting sales and profitability.

Experience:

- Minimum 8-12 years of relevant experience, preferably in the e-commerce/D2C/ fashion industry.

- Proven expertise in growth hacking, managing demand generation, optimizing customer acquisition funnels, and performance marketing.

- Strong preference for past Brand Manager role experience (ideally in Luxury, travel, FMCG environments)

- Preference for candidates with experience of scaling D2C websites/apps to 100 Cr.+ scales

- Education: Postgraduate degree or MBA (specialized in Marketing) from a reputed Tier 1 institute.