Social Media Specialist

PAYAL NANJIANI is looking for Social Media Specialist to join our dynamic team and embark on a rewarding career journey

• The Social Media Specialist is responsible for developing and executing social media strategies to enhance brand presence, engage the target audience, and drive business objectives
• They will manage social media accounts, create compelling content, monitor performance, and interact with followers to build strong online communities

Key Responsibilities:

• Develop and implement comprehensive social media strategies across various platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube
• Create engaging and shareable content, including text posts, images, videos, and infographics, that aligns with brand guidelines and resonates with the target audience
• Plan and schedule social media posts using social media management tools to ensure consistent and timely content delivery
• Monitor social media platforms, respond to comments, messages, and mentions promptly, and engage with followers to foster positive interactions and build strong relationships
• Conduct social listening and monitor industry trends, competitor activities, and audience preferences to identify opportunities for content creation and engagement
• Analyze social media metrics, generate reports, and provide insights and recommendations for optimization to drive engagement, reach, and conversions
• Collaborate with cross-functional teams, including marketing, design, and content, to align social media efforts with overall marketing campaigns and initiatives
• Stay updated on emerging social media trends, tools, and best practices, and make recommendations for incorporating new features and strategies into the social media plan
• Monitor and manage paid social media campaigns, including budget tracking, ad creation, targeting, and performance analysis
• Stay informed about relevant industry regulations, privacy guidelines, and best practices for social media content and engagement
• Qualifications and Requirements:Bachelor's degree in marketing, communications, or a related field
• Relevant certifications in social media marketing are a plus
• Proven work experience as a social media specialist or in a similar role, demonstrating successful execution of social media strategies and campaigns
• In-depth knowledge of various social media platforms, their features, best practices, and algorithms
• Strong copywriting and creative skills, with an ability to develop engaging and compelling content
• Proficiency in using social media management and analytics tools, such as Hootsuite, Buffer, Sprout Social, Google Analytics, or similar platforms
• Familiarity with social media advertising platforms, including Facebook Ads Manager, LinkedIn Ads, and Twitter Ads
• Excellent written and verbal communication skills, with attention to detail and the ability to adapt tone and style for different platforms and audiences
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions
• Strong organizational skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously
• Creative thinking and problem-solving abilities to develop innovative social media strategies and campaigns
• Ability to work independently and as part of a team, collaborating with stakeholders at different levels of the organization
• Knowledge of graphic design principles and proficiency in using design tools like Canva or Adobe Creative Suite is desirable
• Familiarity with SEO principles and content optimization strategies for social media is a plus
• Passion for social media, digital marketing, and staying up-to-date with industry trends and innovations