Upload Button Icon Add office photos

Pathways World School

Compare button icon Compare button icon Compare
filter salaries All Filters

12 Pathways World School Jobs

Social and Digital Marketing Manager

4-7 years

Gurgaon / Gurugram

1 vacancy

Social and Digital Marketing Manager

Pathways World School

posted 3d ago

Job Description

Social and Digital Marketing Manager

a) SEO

Manage SEO to improve website ranking and organic traffic
Plan and execute regular Content Marketing to build healthy backlinks

b) SEM: Lead Generation & Nurturing

Plan execute and manage lead generation campaigns using LinkedIn Facebook Instagram YouTube and Google Ads.
Work closely with the admissions team to optimize conversion rates.
Set up and track lead nurturing email campaigns to guide prospective parents through the admission process.
A/B test ad creatives landing pages and email campaigns to optimize conversion.
Implement UTM tracking and heatmaps for better website and campaign analysis.
Benchmark against competitor performance to identify areas for improvement.

c)Website

Maintain website hygiene with regular audits updates fresh content and suggest enhancements.
Monitor website performance using Google Analytics Google My Business & Search Console.

d) Social Media: Content Strategy

Develop a content calendar aligned with academic cycles events and marketing goals.
Ensure all content is aligned with the brand voice tone and objectives.
Repurpose content across platforms to maximize reach and engagement.
Leverage AI tools and analytics to optimize content performance.

e) Online Reputation Management

Actively monitor comments messages and reviews on all digital platforms.
Manage and improve the schools online reputation on Google Reviews Quora and other educational forums.
Address negative feedback professionally and effectively to protect the brand image.

f) Reports & Data Analytics

Prepare monthly reports on SEO Website Performance SEM Campaigns Social Media Growth and other digital marketing activities to monitor performance and suggest enhancements.
Collaborate with internal teams and external agencies to align marketing efforts.
Research and stay updated on the latest digital strategies and trends.

If interested please share CV at anjali@pathways.in or richi.wason@pathways.in


Employment Type: Full Time, Permanent

Read full job description

Prepare for Digital Marketing Manager roles with real interview advice

What people at Pathways World School are saying

Digital Marketing Manager salary at Pathways World School

reported by 1 employee with 5 years exp.
₹6.5 L/yr - ₹8.3 L/yr
36% less than the average Digital Marketing Manager Salary in India
View more details

What Pathways World School employees are saying about work life

based on 78 employees
78%
42%
64%
90%
Strict timing
Monday to Friday
No travel
Day Shift
View more insights

Pathways World School Benefits

Free Food
Free Transport
Health Insurance
Cafeteria
Soft Skill Training
Child care +6 more
View more benefits

Compare Pathways World School with

The Doon School

4.5
Compare

Mayo College

4.2
Compare

Dhirubhai Ambani International School

3.9
Compare

The Shri Ram School

4.4
Compare

Modern School

3.6
Compare

La Martiniere College

2.0
Compare

vidyagyan leadership academy (shiv nadar foundation)

4.0
Compare

The Cathedral & John Connon School

3.6
Compare

The Heritage School

3.7
Compare

Aakash Educational Services

3.5
Compare

Frankfinn Institute of Air Hostess Training

3.9
Compare

Chandigarh University

4.3
Compare

Amity University

3.6
Compare

Podar International School

4.2
Compare

Orchids International School

2.9
Compare

Sri Chaitanya Educational Institutions

3.8
Compare

ALLEN Career Institute

3.9
Compare

CADD Centre Training Services

4.0
Compare

uFaber

2.6
Compare

DAV Public School

4.1
Compare

Similar Jobs for you

Senior Digital Marketing Executive at Tracers India Search Pvt Ltd

2-6 Yrs

Not Disclosed

Social Media at Adfactors PR Pvt Ltd

2-5 Yrs

Not Disclosed

Social Media Marketing at NMIMS Centre for Distance and Online Education

7-10 Yrs

Not Disclosed

Marketing Associate at GrowthPal

2-5 Yrs

Not Disclosed

Digital Marketing Manager at Pragati Software

Mumbai

6-8 Yrs

₹ 0.5-0.6 LPA

Social Media Expert at NMIMS Centre for Distance and Online Education

5-10 Yrs

Not Disclosed

Digital Marketing Executive at Lightbook Retail Private Limited

Thane

3-4 Yrs

₹ 0.5-0.6 LPA

Digital Marketing Specialist at Saplings HR

3-8 Yrs

Not Disclosed

Marketing Executive at MNR Solutions Pvt Ltd

1-5 Yrs

Not Disclosed

Social Media at Gammastack

3-5 Yrs

Not Disclosed

Social and Digital Marketing Manager

4-7 Yrs

Gurgaon / Gurugram

3d ago·via naukri.com

Software Developer

4-5 Yrs

₹ 8 - 10L/yr

Gurgaon / Gurugram

21hr ago·via naukri.com

Manager - Accounts

5-7 Yrs

₹ 8 - 10L/yr

Gurgaon / Gurugram

1d ago·via naukri.com

Admission Counsellor

5-9 Yrs

Gurgaon / Gurugram

3d ago·via naukri.com

Teacher- Mathematics (IBDP)

5-10 Yrs

Gurgaon / Gurugram

3d ago·via naukri.com

Head of Department-Science

10-12 Yrs

Gurgaon / Gurugram

3d ago·via naukri.com

Head of Department- Career Counsellor

10-12 Yrs

Gurgaon / Gurugram

3d ago·via naukri.com

Store Executive - Food & Beverage

2-4 Yrs

₹ 2.75 - 3.25L/yr

Gurgaon / Gurugram

3d ago·via naukri.com

Social and Digital Marketing Manager

5-10 Yrs

₹ 6 - 9L/yr

Gurgaon / Gurugram

6d ago·via naukri.com

Accounts Manager

10-12 Yrs

Noida

9d ago·via naukri.com
write
Share an Interview