Social and Digital Marketing Manager

Social and Digital Marketing Manager

a) SEO

Manage SEO to improve website ranking and organic traffic
Plan and execute regular Content Marketing to build healthy backlinks

b) SEM: Lead Generation & Nurturing

Plan execute and manage lead generation campaigns using LinkedIn Facebook Instagram YouTube and Google Ads.
Work closely with the admissions team to optimize conversion rates.
Set up and track lead nurturing email campaigns to guide prospective parents through the admission process.
A/B test ad creatives landing pages and email campaigns to optimize conversion.
Implement UTM tracking and heatmaps for better website and campaign analysis.
Benchmark against competitor performance to identify areas for improvement.

c)Website

Maintain website hygiene with regular audits updates fresh content and suggest enhancements.
Monitor website performance using Google Analytics Google My Business & Search Console.

d) Social Media: Content Strategy

Develop a content calendar aligned with academic cycles events and marketing goals.
Ensure all content is aligned with the brand voice tone and objectives.
Repurpose content across platforms to maximize reach and engagement.
Leverage AI tools and analytics to optimize content performance.

e) Online Reputation Management

Actively monitor comments messages and reviews on all digital platforms.
Manage and improve the schools online reputation on Google Reviews Quora and other educational forums.
Address negative feedback professionally and effectively to protect the brand image.

f) Reports & Data Analytics

Prepare monthly reports on SEO Website Performance SEM Campaigns Social Media Growth and other digital marketing activities to monitor performance and suggest enhancements.
Collaborate with internal teams and external agencies to align marketing efforts.
Research and stay updated on the latest digital strategies and trends.

If interested please share CV at anjali@pathways.in or richi.wason@pathways.in