Brand Executive

Role & responsibilities

Branding & Marketing

 Work closely with CEO to determine market potential and distribution plan. Prepare, propose and participate in retail network evolution plan based on sales trend, performance and retail projects to CEO and corporate relevant team to achieve Fiscal year plan.

 Take in charge of new store openings, store relocation and closures projects.

 Collect competitive intelligence, consumer insights, overall market/economic trend and perform in-depth analysis on the implications of these insights.

 Acted as key contact head and representative of Brand for global marketing projects.

 Ensure brand premium image is well positioned without compromise under rapid expansion retail network (media/PR event/digital marketing/CRM activity/VM guideline). Ensure the new channel of communication well capturing more brand awareness among new generation and new customers. Enhance the retailer relationship and maximize brands exposure.

Sales and P & L Management

 Develop and implement financial target according to Fiscal Retail Sales, Net Sales and Net Operation Profits targets and allocate the target to each region.

 Lead and monitor the annual merchandizing sales forecast by season. Human Resources & Team Management

 Prepare/review/confirm the annual headcount plan cooperating with head office HR team.

 Centralized the back office function team and restructured sales organization to ensure the efficiency and consistency of operation and branding.