DesiDime.com - Ad Tech Integration Specialist (3-5 yrs)

Company : Parity Cube Pvt. Ltd.

About Us :

Cuelinks, a part of Parity Cube Pvt. Ltd., is a sub-network in the affiliate marketing space, helping brands and publishers optimize their performance marketing strategies. We specialize in seamless integrations with ad networks, brands, and agencies while leveraging cutting-edge technologies for campaign automation and performance optimization.

Role Overview :

We are seeking an Ad Tech Integration Specialist to independently manage API integrations, campaign automation, and traffic quality compliance while collaborating closely with our product, tech, and marketing teams to ensure smooth partner operations and data synchronization.

Key Responsibilities :

API & Integration Management :

- Independently manage integrations with ad networks, brands, and agencies using API, postback (S2S), and pixel tracking.

- Automate campaign creation, reporting, and payment processes using tools like Postman, Swagger, Tune, Impact, AppsFlyer, and Branch.

- Troubleshoot and resolve integration issues to ensure accurate data synchronization across platforms.

Campaign Optimization & Compliance :

- Ensure traffic compliance by monitoring conversion rates (CR%), referral URLs, and traffic spikes.

- Perform compliance audits using tools like SimilarWeb and highlight anomalies.

- Collaborate with product, tech, and marketing teams to ensure campaign alignment.

Reporting & Collaboration :

- Build automated performance reports for campaign analysis and data reconciliation.

- Work closely with finance and data teams to ensure payment accuracy and partner reporting validation.

Requirements :

- 3-5 years of experience in Ad Operations or Affiliate Marketing Integrations.

- Proficiency in Postman, Swagger, Tune, Impact, AppsFlyer, and Branch.

- Strong expertise in API integrations, postback (S2S), and pixel tracking.

- Solid understanding of traffic quality control and conversion optimization.

- Excellent problem-solving, data analysis, and collaboration skills.

Preferred Skills :

- Basic knowledge of programming languages (Python, JavaScript).

- Familiarity with data privacy regulations and fraud detection tools.