Area Sales Manager - Key Accounts (Institutional Sales)

Job Description: Area Sales Manager - Key Accounts (Institutional Sales)

Location: Delhi
Region Covered:  Delhi NCR and upcountry

Position Overview

The Area Sales Manager - Key Accounts (Institutional Sales) will be responsible for developing and executing sales strategies for institutional clients across the North India region. This includes managing key accounts, driving revenue growth, maintaining strong client relationships, and ensuring overall customer satisfaction. The candidate will be based in Delhi and will report to the Head of Key Accounts.

Key Responsibilities

1. Account Management:
• Manage and nurture relationships with existing institutional clients, ensuring consistent revenue growth and satisfaction.
• Identify opportunities to upsell and cross-sell products or services within the assigned accounts.
• Develop customized solutions to meet the unique needs of institutional clients.
2. Business Development:
• Identify and acquire new institutional clients in the North India region.
• Research and analyze market trends, customer needs, and competitor activities to identify growth opportunities.
• Develop and implement strategies to increase market share in the institutional segment.
3. Sales Planning and Execution:
• Set and achieve sales targets for institutional accounts in the region.
• Develop annual, quarterly, and monthly sales plans, and monitor performance against these plans.
• Coordinate with internal teams, such as marketing, logistics, and customer support, to ensure seamless service delivery.
4. Team Collaboration:
• Work closely with regional sales and marketing teams to align institutional sales efforts with overall company objectives.
• Collaborate with product teams to provide feedback from institutional clients for product improvement.
5. Reporting and Analysis:
• Prepare regular reports on sales performance, market insights, and client feedback for senior management.
• Use data-driven insights to refine sales strategies and address areas of improvement.
6. Compliance and Documentation:
• Ensure all sales processes and transactions comply with company policies and legal requirements.
• Maintain accurate and up-to-date records of client interactions and sales activities.

Qualifications and Skills

• Education: Bachelors degree in Business, Marketing, or a related field. MBA is preferred.
• Experience:
• Minimum 5-8 years of experience in institutional sales, with a proven track record of managing key accounts and achieving sales targets.
• Experience in the North India market is highly desirable.
• Skills:
• Strong negotiation and communication skills.
• Excellent relationship management and customer service abilities.
• Analytical mindset with the ability to interpret sales data and market trends.
• Proficiency in CRM software and Microsoft Office Suite.
• Travel: Willingness to travel extensively within the North India region.