OYO Rooms - Search Engine Marketing Manager - International (2-4 yrs)

Key Responsibilities:-

Campaign Strategy and Management

- Develop and execute SEM strategies to increase online visibility, booking conversions, and brand recognition in US, UK, and LATAM.

- Collaborate with Head of Digital Marketing to align SEM campaigns with business goals and regional objectives.

- Conduct market research to understand travel behavior, booking patterns, and seasonal trends in target geographies.

Keyword Research and Targeting

- Perform extensive keyword research specific to the hospitality sector and each regional market.

- Optimize keyword targeting and bidding strategies to maximize ROI, ensuring optimal ad placements and cost-per-click (CPC).

Ad Creation and Optimization

- Craft compelling, localized ad copy that resonates with target audiences, emphasizing Oyo's unique value proposition.

- Continuously A/B test ad copy, landing pages, and extensions to improve ad quality scores, CTR, and conversion rates.

Performance Analysis and Reporting

- Monitor, analyze, and report on SEM campaign performance, focusing on KPIs such as CTR, CPC, ROAS, and booking conversions.

- Use data-driven insights to refine bidding strategies, adjust budget allocations, and enhance campaign effectiveness.

Collaboration with Cross-functional Teams

- Partner with SEO, content, and creative teams to ensure an integrated digital marketing strategy.

- Collaborate with web development team to ensure optimized landing pages and UX that align with SEM goals.

Budget Management

- Oversee and manage a substantial SEM budget, ensuring efficient allocation across geographies to maximize impact and adhere to budget constraints.

Stay Current with SEM Trends

- Keep updated on industry trends, emerging platforms, and new SEM tools for competitive advantage.

- Participate in regular training and development to maintain SEM best practices, especially within the hospitality industry.

Qualifications

- 2+ years of experience managing SEM campaigns.

- Proven track record in managing SEM campaigns in Domestic/international markets.

- Proficiency in SEM platforms like Google Ads and Microsoft Advertising; experience with Google Analytics and Google Tag Manager.

- Strong analytical skills with the ability to interpret complex data for actionable recommendations.

- Excellent communication skills and a collaborative approach to working with cross-functional teams.