Assistant Manager/Deputy Manager - Brand Marketing - Industrial/Manufacturing (6-8 yrs)

Position: Assistant Manager/Deputy Manager - Brand Marketing

Experience: 6-8 year
About Profile:

Location: New Delhi

We are supporting a client to hire for their Marketing Manager role. This is a full-time, on-site role. We are seeking an experienced person to drive brand management, event coordination, and social media strategies. The ideal candidate should have worked hands on in the marketing department and should have the ability to manage work independently and leading different initiatives.

This role is critical for building the brand's identity and maintaining its presence across multiple platforms. The candidate will be responsible for developing and executing strategic marketing and communication plans that enhance our brand presence and drive business growth. This role requires a creative and analytical thinker with strong leadership skills and the ability to manage multiple projects.

Key Responsibilities:

- Brand Strategy: Develop and implement brand strategies to build and maintain a positive brand image. Conduct market research and competitive analysis to inform brand positioning and messaging. Develop and execute brand management strategies to enhance market presence and positioning.

- Marketing Campaigns: Plan, execute, and optimize multi-channel marketing campaigns. Oversee the creation of marketing materials, including digital content, print collateral, and advertising. Plan and manage corporate and promotional events to engage target audiences. Oversee social media strategy, content creation, and audience engagement across all relevant platforms.

- Communication: Craft compelling communication strategies and messages for internal and external audiences. Manage public relations efforts, including press releases and media relations.

- Social Media: Develop and manage social media strategies to enhance brand visibility and engagement. Monitor and analyze social media performance and adjust strategies as needed.

- Collaboration: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure cohesive brand messaging and alignment with business objectives.

- Analytics and Reporting: Track and analyze marketing and communication performance metrics. Prepare reports and presentations to share insights and recommendations with stakeholders. Track and report on the effectiveness of marketing initiatives, providing insights and suggestions for improvement. Monitor and analyze market trends, competitor products, and customer preferences to adjust marketing strategies accordingly.

- Budget Management: Manage marketing and communication budgets, ensuring cost-effective use of resources and achieving a high return on investment.

- Bachelor's degree in Marketing, Business Administration, or a related field.

- 6-8 years of experience in brand management, event planning & social media marketing in the industrial or manufacturing sector.

- Excellent communication and organizational skills.

- Ability to work independently and manage multiple projects simultaneously.

- Experience in managing budgets and delivering results within defined timelines.

- Proficiency in design tools (Adobe Suite, Canva), marketing tools and platforms (e.g., Google Analytics, CRM systems, social media management tools) and social media management tools and platforms.