Amazon Ads Specialist

Roles and Responsibilities:

1. Strategy Development:

• Develop and execute comprehensive Amazon Advertising strategies aligned with business goals.
• Identify opportunities for growth and improvement in advertising performance.

2. Product Listing Optimization:

• Collaborate with product teams to optimize product listings for maximum visibility and conversion.
• Implement best practices for product titles, descriptions, and images.

3. Sponsored Products and Brands:

• Manage and optimize Sponsored Products and Brands campaigns to increase product visibility.
• Conduct regular keyword research and refine targeting strategies.

4. Advertising Analytics:

• Utilize analytics tools to monitor and analyze campaign performance.
• Provide insights and recommendations for continuous improvement.

5. Competitor Analysis:

• Stay informed about competitor activities on the Amazon platform.
• Develop strategies to maintain a competitive edge in the marketplace.

6. Budget Allocation:

• Manage advertising budgets effectively, ensuring optimal allocation for maximum impact.
• Monitor spending and adjust budgets based on performance trends.

7. Collaboration and Communication:

• Work closely with internal teams, including marketing, sales, and product development, to align advertising efforts with overall business objectives.
• Communicate effectively with external partners, agencies, and Amazon support.

Qualifications:

• Bachelors degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in managing Amazon Advertising campaigns.
• Proven success in driving sales and achieving advertising objectives.
• In-depth knowledge of Amazon Advertising tools and platforms.
• Proficient in data analysis and reporting.
• Ability to think strategically and develop effective advertising strategies.
• Strong problem-solving skills.
• Creative mindset with the ability to develop compelling ad copy and imagery.
• Ability to adapt to changes in Amazons advertising algorithms and policies.
• Proven track record of achieving and exceeding key performance indicators.