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Digital Marketing Manager
Oren
posted 1mon ago
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Key skills for the job
Job Description
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Create a strong pipeline of marketing qualified leads from the website and other social media channels
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute, and measure experiments and conversion tests
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements:
- Minimum 3 years of overall experience in B2B marketing
- Bachelors or Master s degree in marketing, communications, or a related field.
- Experience creating and implementing digital marketing campaigns across multiple channels, including social media, email, and paid advertising.
- Ability to analyze data and use insights to continually optimize campaigns and drive results.
- Excellent written and verbal communication skills, with the ability to create engaging and informative content that resonates with target audiences.
- Strong project management skills, with the ability to work collaboratively with cross-functional teams to deliver projects on time and on budget.
- Ability to stay up-to-date with industry trends, digital marketing techniques, and ESG developments, with a commitment to continuous learning and improvement.
Employment Type: Full Time, Permanent
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