OPK e Services - Specialist - Marketing (6-8 yrs)

Marketing Specialist

Job Description:

- Candidates will be responsible for creating email marketing campaigns to promote a client's products or services.

Primary Duties and Responsibilities:

- Performs day-to-day email marketing activities including, but not limited to, email campaign setup, scheduling, testing, tagging, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns.

- Create, deploy, and monitor email marketing campaigns using the Pardot marketing automation platform; including ad hoc email campaigns, and nurture/drip-based and trigger automated email communications.

- Ensure that there's brand consistency across all campaigns and messages.

- Help to create and test new email marketing templates and direct marketing communications.

- Analyze and report on the success of adhoc and automated email marketing campaigns, providing suggestions and ideas for future campaigns.

- Create quality content and proofread any copy that needs reviewing.

- Ensure accurate and targeted database selection including segment optimization.

- Create timely communications across marketing automation workflows, increasing customer engagement.

- Carrying out A/B testing on adhoc and automated marketing campaigns to maximize results.

- Create a database of emails for lead generation.

Knowledge and Skills Required:

- 6-8 years of hands-on experience in email campaign building and list selection preferred.

- Experience with email tools (Exact Target, Hubspot, Marketo, Eloqua Netcore, etc.

- 3 years of HTML and CSS.

- Ability to troubleshoot coding problems.

- Ability to write queries and define new audience types.

- Good knowledge of Microsoft Excel.

- Good understanding of database concepts and segmentation.

- Ability to work independently with minimal direction, while also functioning and contributing as part of a team.

Attention to details:

- Proactive, energetic personality; inquiring, investigative mind.

Experience:

- Experience with email tools (Exact Target, Hubspot, Marketo, Eloqua Netcore, etc.

- 6-8 years of hands-on experience in email campaign building and list selection preferred.

- 5 years of HTML and CSS.

- Must have experience in Adobe Photoshop.

Education & Qualification:

- BCA or MCA, or similar discipline, digital marketing certification.

About Us:

- We Grow Businesses With Our Holistic Approach and Experiences.

- OPK is a performance-based marketing company.

- We partner with clients based on a performance matrix.

- At OPK performance is paramount.

- We are pursuing highly targeted email marketing for our clients in the USA.

- At OPK, our driven experts firmly believe in digital transformation to create excellent customer experiences and increase revenues.

- Everything we do is to make your business stay ahead with our comprehensive range of services including SEO, SEM, SMM, PPC, Email Marketing, Content Marketing, and ORM.

- We firmly believe that the business works best when it is groundbreaking and nimble.

- We look straight at the reality of your business and help you with creativity, innovation, and teamwork to let you seize the opportunities.

- We work with various networks to deliver results.