Manager, Ad Ops Media Operations (L09)

We have recently been ranked #2 among India s Best Companies to Work for by Great Place to Work. We were among the Top 50 India s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.

Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members.

We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.

We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.

Intake, review, execute, and QA ing various ad trafficking tasks.

Oversee and execute end-to-end management of digital campaign and optimizations.

Manage and monitor ad inventory, ensuring campaigns have sufficient budget, targeting, and inventory to meet goals.

Check digital creative assets, production/trafficking requirements to make sure they follow the specification needed to run in digital platforms and on synchrony properties.

Understand and enforce internal naming conventions for digital campaigns.

Maintain tracking parameters (e.g., site codes, UTM, INTCMP parameters) across various campaign URLs to advance campaign tracking and analysis.

Execute cross-channel trafficking tasks within various ad-servers (e.g., Google Campaign Manager 360, Kevel).

Implement brand safety monitoring and blocking tagging with DoubleVerify.

Execute quality assurance (QA) across campaigns pre and post launch to ensure flawless digital execution and to confirm compliance with regulatory needs.

Lead and coordinate cross-functional teams to ensure timely and successful execution of media campaigns and related projects.

Address client questions and concerns regarding new initiatives and optimizations.

Detail-oriented in order to properly update and maintain internal technical documents, including generating documentation of existing processes and improvements to ensure accuracy and accessibility.

Able to work both independently and with Account Management, Client Marketers, Channel, and Analytics teams seamlessly.

Perform other duties and/or special projects as assigned.

Preferred to have experience in BFSI sector.

Bachelors degree with 2+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 4+ Years of Experience in Marketing.

Minimum 2+ years of hands-on experience in ad operations - actively tagging, trafficking and executing within digital buying and campaign management tools at an agency/brand/publisher.

Minimum 2+ Years of experience in BFSI sector

Solid knowledge in ad operations media landscape, specifically around site tagging framework, trafficking, creative ad formats, brand safety and associated technologies.

Must have trafficked multi-channel digital campaigns within the Google Marketing Platform (CM360, DV360, GA360, Google Ads, YouTube), Facebook, Verification and Measurement Partners, such as DoubleVerify, Nielsen and Comscore.

Understanding of the technical build of a digital campaign within a DSP (programmatic bidding structure, tagging, trafficking, deal creation, audience management etc.).

Experience working in the financial category and within a Retail Media Network is a plus.

Hands-on experience working in Kevel s ad-server is a plus.

Hands on experience with project management software, like MS Project and AtTask/Workfront.

Detail-oriented and organized with the ability to juggle competing demands and effectively prioritize tasks.

Excellent communication and presentation skills for internal meetings/presentations.

Creative and resourceful; proven ability to problem-solve and look for innovative ideas.

Ability to work effectively in cross-functional teams.

Results-driven with a focus on achieving growth and success.

Assertive, adaptable, and demonstrates initiative in a fast-paced environment with competing priorities.

Experience with Postman or other API based tools/platforms is a plus.

Understand the criteria or mandatory skills required for the role, before applying

Inform your manager and HRM before applying for any role on Workday

Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)

Must not be any corrective action plan (First Formal/Final Formal, PIP)

L4 to L7 Employees who have completed 12 months in the organization and 12 months in current role and level are only eligible.

L8+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.

L04+ Employees can apply